Linked by Thom Holwerda on Thu 23rd Mar 2006 09:46 UTC, submitted by kaiwai
Hardware, Embedded Systems Dell has announced it has acquired Alienware, a well-known digital solitaire machines maker. "Dell said Alienware will operate as a wholly owned subsidiary following completion of the transaction and will maintain its own product development, product marketing, sales, technical support and other operations as well as brand. The management and founders of Alienware will continue to operate the company as a standalone unit of Dell."
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Oh no!
by adkilla on Thu 23rd Mar 2006 09:59 UTC
adkilla
Member since:
2005-07-07

OMG WTF! There goes the neighbourhood.

-Ad

Reply Score: 0

RE
by Kroc on Thu 23rd Mar 2006 10:16 UTC
Kroc
Member since:
2005-11-10

Even Dell know that there's no money in commodity PC's. Alienware will give them a distinct advantage over HP, PB and the rest.

Reply Score: 1

name only
by Adurbe on Thu 23rd Mar 2006 10:23 UTC
Adurbe
Member since:
2005-07-06

so they have bought the company in name only. why play with a successful buisness plan I guess

Reply Score: 1

I don't like the tone of this article...
by 1c3d0g on Thu 23rd Mar 2006 10:31 UTC
1c3d0g
Member since:
2005-07-06

"...a well-known digital solitaire machines maker..."

WTF is that supposed to mean? In case the author is not aware, PC's have been able to do a lot more than just play solitaire... ;)

Reply Score: 1

esperto Member since:
2006-03-23

You obviously donīt get the joke, the authors means the exact opposite, they usually make dream PCs...

Reply Score: 1

Acquisitions!
by hraq on Thu 23rd Mar 2006 10:34 UTC
hraq
Member since:
2005-07-06

When an economy shows signs of Acquisitions, it will mean very badly injuried one. Acquisitions= less competition=less ideas' diversity=less innovations.

Imagine Apple, HP, Dell unite in one company then you will understand previous equation.

Or imagine Adobe, Quark, Macromedia merge on Desktop publishing.

I hope this will stop soon otherwise computing future will be in doubt. I pray.

Reply Score: 2

RE: Acquisitions!
by fithisux on Thu 23rd Mar 2006 10:49 UTC in reply to "Acquisitions!"
fithisux Member since:
2006-01-22

My friend, it will not stop. XGI is acquired by ATI. Actually crashed by ATI because of innovation. It will not stop!
However I pray with you. Governments these days seem to be rushing to partys and paying little attention to our countries. :-(

Reply Score: 1

RE: Acquisitions!
by eggs on Thu 23rd Mar 2006 14:41 UTC in reply to "Acquisitions!"
eggs Member since:
2006-01-23

Or imagine Adobe, Quark, Macromedia merge on Desktop publishing.

I'm pretty sure Adobe already bought Macromedia and if Quark keeps putting out crap like 6.5 then they are going out of business.

Reply Score: 1

RE[2]: Acquisitions!
by rockwell on Thu 23rd Mar 2006 14:58 UTC in reply to "RE: Acquisitions!"
rockwell Member since:
2005-09-13

// if Quark keeps putting out crap like 6.5 then they are going out of business.//

>sigh< proabably not, as much as I would wish it. Quark is still firmly entrenched is thousands of design shops, so I don't think it's going anywhere. We have to have it on our Mac, because our clients need it.

I sure wish everyone would switch to InDesign ...

Reply Score: 0

Assimilate
by netpython on Thu 23rd Mar 2006 10:47 UTC
netpython
Member since:
2005-07-06

Resistance is futile./sarcasm

Smart move though.Never liked the style of the XPS's from DELL, to litle distinction.

Edited 2006-03-23 10:49

Reply Score: 1

Customerbase?
by Haicube on Thu 23rd Mar 2006 11:26 UTC
Haicube
Member since:
2005-08-06

Maybe I'm mistaken here, but isn't this one of those "uppermanagement not have a clue" issues? Or perhaps it's the complete opposite "Uppermanagement genius plan".

The thing is (without knowing far to much about Alienware) is that they hardly target the same customer base. My thought here is that the Alienware customerbase will flee from Dell? Anyone else expect this?

OTH maybe with Dell selling, some of the customers who wouldn't find Alienware get a chance of buying their stuff, and will do. I wonder which one is right.

Reply Score: 1

RE: Customerbase?
by Thom_Holwerda on Thu 23rd Mar 2006 11:30 UTC in reply to "Customerbase?"
Thom_Holwerda Member since:
2005-06-29

The thing is (without knowing far to much about Alienware) is that they hardly target the same customer base.

Exactly-- that's the whole point in companies buying other companies. One can do that to a) strengthen one's core business, or b) to expand into new markets.

This is clearly a case of b).

Reply Score: 5

RE: Customerbase?
by Adurbe on Thu 23rd Mar 2006 11:45 UTC in reply to "Customerbase?"
Adurbe Member since:
2005-07-06

it could be genius... it FINALLY allows dell to sell AMD without losing their Intel privilages

Reply Score: 4

RE: Dell Acquires Alienware
by ronaldst on Thu 23rd Mar 2006 12:00 UTC
ronaldst
Member since:
2005-06-29

I've played with few Alienware laptops. They're aren't that good. Dell has way better laptops for consumers.

I'd take the XPS 600 over Alienware any day.

Reply Score: 1

RE[2]: Dell Acquires Alienware
by suryad on Thu 23rd Mar 2006 16:29 UTC in reply to "RE: Dell Acquires Alienware"
suryad Member since:
2005-07-09

"I'd take the XPS 600 over Alienware any day."

And you would regret at the performance difference between that oclocked p4 and an oclocked AMD. Also power draw, heat etc so yeah I dont think I would.

Reply Score: 1

Smart move for Dell.
by theTSF on Thu 23rd Mar 2006 12:09 UTC
theTSF
Member since:
2005-09-27

I think given some more time Alienware could have dethroned Dell from PC leader like Dell did with Gateway... Basically when ever a company gets well known for building good system, and the current leader is getting known for slipping in quality the New one start to take over and in a period of a decade it finally takes over.

Reply Score: 2

RE: Smart move for Dell.
by DrillSgt on Thu 23rd Mar 2006 19:00 UTC in reply to "Smart move for Dell."
DrillSgt Member since:
2005-12-02

"I think given some more time Alienware could have dethroned Dell from PC leader like Dell did with Gateway... Basically when ever a company gets well known for building good system, and the current leader is getting known for slipping in quality the New one start to take over and in a period of a decade it finally takes over."

Possibly. The thing is Alienware and Dell have 2 seperate market segments. Alienware specializes in high end gaming machines. Dell specializes in Business and Basic home machines, with a foray into gaming with the XPS line. I don't think they would have dethroned Dell so to speak as Alienware is not about business machines, although they could be used as such obviously, but are more expensive then standard Dell's due to better components.

Reply Score: 1

Interesting..
by Ronald Vos on Thu 23rd Mar 2006 13:31 UTC
Ronald Vos
Member since:
2005-07-06

..in light of this recent news-item:
http://osnews.com/comment.php?news_id=14070

It also shows The Inq occasionally is spot on:
http://www.theinquirer.net/?article=30043
(see date of article)

Reply Score: 2

RE: Interesting..
by Thom_Holwerda on Thu 23rd Mar 2006 13:45 UTC in reply to "Interesting.."
Thom_Holwerda Member since:
2005-06-29

It also shows The Inq occasionally is spot on.

As I've said before-- look beyond the Inq's tone, and they often say the right thing. Same goes for El Reg.

Reply Score: 5

Darn
by Hank on Thu 23rd Mar 2006 13:49 UTC
Hank
Member since:
2006-02-19

We just finished switching over from our poor quality controlled Dell's to AlienWare machines this year. While battery life isn't comparable, they are far more sturdy and seem to be better built than the Dell laptops that we've had. Without an on-site support contract I wouldn't own a Dell laptop that is mission critical. Now I'm stuck back where I started! I hope someone can come up with a quality laptop that uses a GeForce graphics card and reasonable screen sizes and form factors.

Reply Score: 2

great
by Zedicus on Thu 23rd Mar 2006 14:03 UTC
Zedicus
Member since:
2005-12-05

dell doesnt use AMD. will this mean alienware will eventually cycle AMD out too??

Reply Score: 1

Alienware quality goes up?
by polaris20 on Thu 23rd Mar 2006 14:06 UTC
polaris20
Member since:
2005-07-06

Maybe their quality will go up on their laptops. They're well known to be crap, reliability-wise.

Reply Score: 1

RE: Alienware quality goes up?
by Flatline on Thu 23rd Mar 2006 14:17 UTC in reply to "Alienware quality goes up? "
Flatline Member since:
2006-03-06

Actually, their business lines are pretty decent (I won't say the same for the Inspirons).

It will be interesting to see whether Dell actually does what it says it will and keeps its mitts off Alienware.

Reply Score: 1

old news, but worth repeating
by rockwell on Thu 23rd Mar 2006 14:57 UTC
rockwell
Member since:
2005-09-13

/. had this awhile ago ... but it's worth repeating.

From what I understand, Alienware support is *HORRIBLE* ... google for it.

Perhaps Dell can help in that regard.

Personally, I still don't get why folks wanna pay top-dollar for a Dell XPS or Alienware box ... when they can build one themselves for 25-30% less cost.

And, really, with all the resources available nowadays -- it isn't that hard to learn how to build a box.

Reply Score: 0

RE: old news, but worth repeating
by Ronald Vos on Thu 23rd Mar 2006 18:43 UTC in reply to "old news, but worth repeating"
Ronald Vos Member since:
2005-07-06

/. had this awhile ago ... but it's worth repeating.

And 'awhile' would be less than 8 hours earlier?
http://hardware.slashdot.org/article.pl?sid=06/03/22/2324229

Reply Score: 2

RE: old news, but worth repeating
by hraq on Thu 23rd Mar 2006 18:58 UTC in reply to "old news, but worth repeating"
hraq Member since:
2005-07-06

"Personally, I still don't get why folks wanna pay top-dollar for a Dell XPS or Alienware box ... when they can build one themselves for 25-30% less cost."

Because, not everyone's a technician. Beside, they heavily test their systems to make sure every part would work, whereas folks will get tired after building their systems, so they drop testing the system for stability.

Testing is a big issue here cause some OEMs might get certified if their systems are heavily tested.

Reply Score: 2

RE: old news, but worth repeating
by rm6990 on Fri 24th Mar 2006 06:57 UTC in reply to "old news, but worth repeating"
rm6990 Member since:
2005-07-04

Possibly because people have lives and better things to do with their time than build computers?

Reply Score: 2

goodbye
by JrezIN on Thu 23rd Mar 2006 15:09 UTC
JrezIN
Member since:
2005-06-29

Goodbye Alienware! ...and thanks for the fish!

Reply Score: 0

too bad Alienware was a company
by Robocoastie on Thu 23rd Mar 2006 17:00 UTC
Robocoastie
Member since:
2005-09-15

how unfortunate. I used to really like and lauded Alienware's rise to success and fame. So sad it's left its roots and become a corporate slave now.

Reply Score: 1

suryad Member since:
2005-07-09

You know it could turn out that Alienware will become better and actually deliver their products on time...and they will have better tech support and better eveyrthing. It could be seen as an improvement. Dell did not get big because they sucked...they got big because they knew how to handle customers.

Reply Score: 1

Get combination (not)
by snowflake on Thu 23rd Mar 2006 21:54 UTC
snowflake
Member since:
2005-07-20

They are well suited to come together, they've got one thing in common, they both have awful service. We're still trying to get a Alienware machine up and running after 4 months from delivery, freezes every few days, Alienware won't take it back until we've figured out the problem, so if we don't figure out the problem we're stuck with a broken machine.

Reply Score: 2

Obvious move
by netpython on Fri 24th Mar 2006 13:30 UTC
netpython
Member since:
2005-07-06

An obvious aquisition,nevertheless a smart one.

Reply Score: 1

One word:
by Pseudo Cyborg on Sat 25th Mar 2006 22:33 UTC
Pseudo Cyborg
Member since:
2005-07-09

Subsidiary. Look it up and stop freaking out, people.

Reply Score: 1