Linked by Thom Holwerda on Mon 16th Mar 2009 23:00 UTC
Apple Just when you thought that DRM was on its way out, with various music stores abolishing the practice, some company will implement DRM in yet another way that will affect lots of customers in a very negative way. The most recent case of idiotic DRM comes courtesy of a gadget maker from Cupertino. Update: MacWorld provides nuance to the story, with comments from Apple and third-party manufacturers.
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Wow
by airwedge1 on Mon 16th Mar 2009 23:15 UTC
airwedge1
Member since:
2006-02-22

I definitely won't be buying one of these. Is this even legal? I would think this is monopolistic type, even worse then what Microsoft does. It's like all of sudden making all windows users only able to use a Microsoft mouse, and all old mice no longer work. This is a sham. Shame on Apple

RE: Wow
by Meace on Mon 16th Mar 2009 23:20 UTC in reply to "Wow"
Meace Member since:
2005-07-06
RE[2]: Wow
by dvhh on Tue 17th Mar 2009 00:55 UTC in reply to "RE: Wow"
dvhh Member since:
2006-03-20

but it means that due to apple dominant position onto the mp3 player market, the are now trying to be in control of the accessory market ( why didn't they made a more "pluggable" remote control, I guess a supporter would say "because it would require a more bulky controller for mechanical resistance"), but let's face it a buyer is less likely to choose a non "certified for ipod" when offered the choice, and given that apple won't even try to enter the "netbook"(tm) market.
It needs to find alternative source of revenue.
On the other hand, I wonder how much microsoft get paid per "certified for windows XX" sticker, it certainly have urged Intel to push microsoft to lax their policy (for intel to keep a good grip on the laptop market).

RE: Wow
by atsureki on Tue 17th Mar 2009 00:36 UTC in reply to "Wow"
atsureki Member since:
2006-03-12

Is this even legal? I would think this is monopolistic type, even worse then what Microsoft does. It's like all of sudden making all windows users only able to use a Microsoft mouse, and all old mice no longer work.


"Apple is being a monopoly like Microsoft" is one of the most inexplicably popular and foolish things that people say on the Internet. Apple has no monopoly to abuse, and the remarkable popularity they do have they didn't cheat or even abuse to get. FairPlay was feasible in the first place because they never, and I do mean never, broke compatibility with good ol' CD-Rs. There is no lock-in. You're not stuck with an iPod. It's just hardware and soundwaves. It's easy to migrate, even the "locked" stuff -- maybe not at full quality, but that's the thing with DRM, and I doubt Apple did any worse a job warning their customers about usage restrictions than Microsoft did warning theirs that all the WMDRM servers would swiftly go down and reduce their purchased music to nothing but cruft on the platter.

That said, the way the new Shuffle works, pretty and durable as the device itself is, is nothing but dumb, and consumers should know going into the purchase that it's an inflexible gimmick. You have to talk to it to control it, so you can't just go and replace the stock headphones with whatever you feel like or it won't even work.

RE[2]: Wow
by REM2000 on Tue 17th Mar 2009 09:04 UTC in reply to "RE: Wow"
REM2000 Member since:
2006-07-25

you don't have to talk to it, it's controlled through the headphone with the pic chip. The Shuffle talks to you. The reason voice has been added to the shuffle is to give it more functionality, i.e. it allows you to use playlists, as the shuffle will tell you what the playlist is and you press a button when you find the one it is. It also allows you to use the shuffle without having to really handle the device, which is good for the intended audience which is runners etc..

As said above the chip is purely for control of the device with no DRM, leaving it open for others to copy.

I don't see what the fuss is, if you don't like the controls on the headphones buy a nano or another brand all togeather.

This is not new, i remember buying a tape based sony walkman in the mid ninties. This walkman remote functionaility would only work with sony remotes.

RE[2]: Wow
by alcibiades on Tue 17th Mar 2009 09:17 UTC in reply to "RE: Wow"
alcibiades Member since:
2005-10-12

Apple has no monopoly to abuse

In the EU, monopolies start at 25% share of the applicable market.

Edited 2009-03-17 09:18 UTC

RE[2]: Wow
by aliquis on Tue 17th Mar 2009 16:38 UTC in reply to "RE: Wow"
aliquis Member since:
2005-07-23

That said, the way the new Shuffle works, pretty and durable as the device itself is, is nothing but dumb, and consumers should know going into the purchase that it's an inflexible gimmick.
Just as the old one, only worse, big deal, get a Sansa Clip/Fuze instead.

RE: Wow
by google_ninja on Tue 17th Mar 2009 00:44 UTC in reply to "Wow"
google_ninja Member since:
2006-02-05

It is legal, the movie industry did it with blu-ray components.

RE: Wow
by aliquis on Tue 17th Mar 2009 15:38 UTC in reply to "Wow"
aliquis Member since:
2005-07-23

I would think this is monopolistic type, even worse then what Microsoft does.
Well duh, Apple has always been worse than Microsoft when it comes to vendor lockin. Welcome to the last 25 years.

This is wrong!
by kgav on Mon 16th Mar 2009 23:52 UTC
kgav
Member since:
2009-03-16

There is no encryption in the control chip Apple is using in the iPod Shuffle's Earphones. There is an optional Licensing fee for those who wish to use the Apple control chip. But Apple freely declared that there was no encryption and manufacturers are able to clone the chip.

RE: This is wrong!
by rexstuff on Tue 17th Mar 2009 01:46 UTC in reply to "This is wrong!"
rexstuff Member since:
2007-04-06

Bit of a fine distinction, though. "It's not DRM, it's a proprietary control circuit for which no specs will be released, and without which, the device will not function properly." Riiight. Not DRM at all...

Does anyone with more (American) legal knowledge know if reverse-engineering said chip would constitute violating the DMCA?

Edited 2009-03-17 01:48 UTC

RE[2]: This is wrong!
by kaiwai on Tue 17th Mar 2009 02:10 UTC in reply to "RE: This is wrong!"
kaiwai Member since:
2005-07-06

1) This chip is not DRM - no matter how much you scream and curse about it. Using your logic, any chip that doesn't disclose how it operates is practising DRM - which would make the whole IT industry DRM riddled. Your claim about the head phones and DRM are bollocks.

2) Here is the definition of the DMCA:

The Digital Millennium Copyright Act (DMCA) is a United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures (commonly known as Digital Rights Management or DRM) that control access to copyrighted works and it also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself.


Considering that the chip is not used to implement DRM to protect copyrighted material - your accusation against Apple is foolish at best. Will they take action? if the company went around associating or insinuating that it was iPod compatible as to infer the blessing of Apple, then you might have a court case regarding trademark issues.

Again, the chip is not DRM nor is it used for any form of copyright protection and thus the DCMA does not come into play.

Edited 2009-03-17 02:16 UTC

RE[3]: This is wrong!
by rexstuff on Tue 17th Mar 2009 03:01 UTC in reply to "RE[2]: This is wrong!"
rexstuff Member since:
2007-04-06

Careful with this 'you' business. I make no such accusations. As I do not own an MP3 player, let alone a shuffle, I really couldn't care less.

Strictly speaking, you are right. The chip isn't really 'managing' the rights of anyone or anything. Yet the similarities of this to other DRM technology and methods is quite striking. At the very least, it is a form vendor lock-in. You have to buy special, or at least, apple-approved headphones if you want them to work with your apple product. All legality aside, it is poor form, to say the least.

Thank-you for the clarification wrt the DCMA. Are there other laws in the States, though, that would impede a company from reverse engineering the chip, in order to make compatible headphones?

Edited 2009-03-17 03:03 UTC

RE[4]: This is wrong!
by kaiwai on Tue 17th Mar 2009 03:16 UTC in reply to "RE[3]: This is wrong!"
kaiwai Member since:
2005-07-06

Careful with this 'you' business. I make no such accusations. As I do not own an MP3 player, let alone a shuffle, I really couldn't care less.


No, this is what you stated:

Bit of a fine distinction, though. "It's not DRM, it's a proprietary control circuit for which no specs will be released, and without which, the device will not function properly." Riiight. Not DRM at all...


Which is a clear statement that you believe that the chip can be classified as DRM. I didn't pull my accusation from no where - I simply read what you wrote and based on the "Riiight. Not DRM at all..." indicates a sarcastic quip pointing to the fact that you do believe that the chip is a form of DRM.

Strictly speaking, you are right. The chip isn't really 'managing' the rights of anyone or anything. Yet the similarities of this to other DRM technology and methods is quite striking. At the very least, it is a form vendor lock-in. You have to buy special, or at least, apple-approved headphones if you want them to work with your apple product. All legality aside, it is poor form, to say the least.

Thank-you for the clarification wrt the DCMA. Are there other laws in the States, though, that would impede a company from reverse engineering the chip, in order to make compatible headphones?


I wouldn't think there would be given that since the iPod was released that people have been reverse engineering before specifications disclosures were made under the 'made for iPod' policy by Apple. So there will be third party vendors willing to make them and they won't suffer any problems. The benefits of works for ipod' policy is that it gives vendors the information they need in a timely manner rather than a delay of weeks/months before they can release a product. The question therefore is whether a vendor thinks it is good value on their part to pay for access to specifications in return for being able to affix a logo onto their product stating that it is blessed by Apple in terms of compatibility.

RE[4]: This is wrong!
by milles21 on Tue 17th Mar 2009 03:22 UTC in reply to "RE[3]: This is wrong!"
milles21 Member since:
2006-11-08

It is not a nearly vendor lock in of any kind. It is basically saying we have certain certifications for our product i.e "Made for iPod" If you want to use the made for ipod brnad then you license it.

You can implement it without using the made for ipod brand. This is no different from any other vendor certifying products. Also Thom a little retraction would be nice.

It would be nice for a little clarification on the issue.

RE[5]: This is wrong!
by rexstuff on Tue 17th Mar 2009 20:57 UTC in reply to "RE[4]: This is wrong!"
rexstuff Member since:
2007-04-06

You'd be right if it were just a certification. If it were simply obtaining Apple's blessing to market your third-party hardware for the iPod, like MS's Games for Windows.

But because Apple's closed control circuit is required to properly use headphones, stereo connections, etc, it leaves the realm of simple certification and licensing and ends up as Something Else altogether.

Though there are similarities (which is what I was -trying- to get at), my respondents are quite right that it's not DRM - there are no copyrighted works involved. Yet still, the producer of my product is dictating how and when and with what I can make use of the product. As one of the articles pointed out, I cannot use the shuffle in my car stereo until and unless someone manufactures a special connector, with or without Apple's blessing. A simple 1/4" jack, the decades-old standard, will no longer suffice.

And that's what I find irritating about the whole situation. Anyone else who cares a whit about standards, openness and interoperability should join me in condemning this design decision, and others like it.

RE[4]: This is wrong!
by aliquis on Tue 17th Mar 2009 16:43 UTC in reply to "RE[3]: This is wrong!"
aliquis Member since:
2005-07-23

At the very least, it is a form vendor lock-in.
Everything Apple does has vendor lockin.

But so is an Intel chipset or Intel CPU (I'd assume you need a chipset built on some released information from Intel), your mobile phone loader (eventually), your DS loader, ...

So f--king what?

RE: This is wrong!
by WereCatf on Tue 17th Mar 2009 09:44 UTC in reply to "This is wrong!"
WereCatf Member since:
2006-02-15

There is an optional Licensing fee for those who wish to use the Apple control chip. But Apple freely declared that there was no encryption and manufacturers are able to clone the chip.

Actually, Apple has NOT said manufacturers can or are allowed to clone the chip. Someone might be able to clone it later on but until then you have to buy earphones that have the authentic one in them.

As for no encryption..well, you can call it whatever you wish, but it's that chip which controls the Shuffle. Without that chip you can't do anything with it. 3rd party manufacturers have no choice but to license the chip from Apple if they wish to provide earphones for it.

Now, what this means for end-users? Well, they can't use any of their old earbuds, even if they were of superior quality compared to the Apple ones. And if they wish to replace the default earbuds they'll have to find ones with "Designed for iPod Shuffle" logo, no other ones will work. And those that work will have a higher price tag on them due to licensing cost. It's a lose-lose situation for end-users.

From a technological point of view: there is no reason why Apple couldn't have added a few buttons on the iPod Shuffle itself. That would have helped. And as for the earphones..I've seen several devices out there which have some controls on the earbud cable and they work just fine without some odd chip. Apple _could_ have just provided the functionality of the chip inside iPod Shuffle, but having it as a separate chip allows them to squeeze some more extra income..

No way
by Boomshiki on Tue 17th Mar 2009 00:06 UTC
Boomshiki
Member since:
2008-06-11

I have a pair of very expensive headphones, because sound quality is important to me. I also have a "gaming chair" that can plug into the headphone jack of the ipod to have the music play out of the speakers in and around the chair.

If this becomes industry standard, I will hold on to my old ipod for many years to come.

stupid sheep
by TechGeek on Tue 17th Mar 2009 00:28 UTC
TechGeek
Member since:
2006-01-14

You keep buying their crap and the keep dumping on the end user. Even if the headphones dont have DRM, making the device able to be controlled only through special headphones is STUPID! Lots of people buy headphones other than what come with the ipods. People also lose or break their headphones quite often. This is just another way Apple is screwing its customers.

RE: stupid sheep
by aliquis on Tue 17th Mar 2009 16:35 UTC in reply to "stupid sheep"
aliquis Member since:
2005-07-23

You keep buying their crap and the keep dumping on the end user. Even if the headphones dont have DRM, making the device able to be controlled only through special headphones is STUPID! Lots of people buy headphones other than what come with the ipods. People also lose or break their headphones quite often. This is just another way Apple is screwing its customers.

Well, I guess they could make it smaller with no controls, many people probably do use the stock headphones and no-one force anyone to buy this POS so I don't see the problem.

Comment by kgav
by kgav on Tue 17th Mar 2009 00:55 UTC
kgav
Member since:
2009-03-16

We are talking about the iPod Shuffle here. It is a niche product, it is the smallest cheapest iPod. It should be pretty obvious to anyone that on device controls will remain on all other iPod models.

With the Shuffle being a device people use when jogging, skiing or doing other activities it does make sense for the controls to be on the earphone cable. It is natural to reach up towards your neck and be able to maintain your stride and balance, as opposed to the half dozen places people put the Shuffle on their person.

Do you think after-market controller manufacturers for PS3 or Xbox don't pay a licensing fees?

Apple sheep
by massysett on Tue 17th Mar 2009 01:58 UTC
massysett
Member since:
2007-12-04

"It's a shame, and one that consumers should feel empowered to fight."

(rolls eyes) I won't waste my time "fighting" a company that won't listen. Instead I'll go buy a product without DRM! There are other MP3 players!

Comment by macUser
by macUser on Tue 17th Mar 2009 02:01 UTC
macUser
Member since:
2006-12-15

However, there is no DRM in this new control chip, according to Monster Cable's Kevin Lee, who added, "In fact, it's not even authentication. It just gives us a way to control the iPod."

Where is the DRM? Where is the history of apple going after iPhone peripheral makers that reverse engineer the connection? It sounds pretty straight forward to me... if you want compliance with the "Made for iPhone" program you use the chip. Considering the importance of the controller, I can see why Apple did this.

How about a retraction of the article title... It's inaccurate and misleading.

There's no DRM chip.
by FellowConspirator on Tue 17th Mar 2009 02:34 UTC
FellowConspirator
Member since:
2007-12-13

The so-called DRM chip is a PIC (programmable interrupt controller) necessary to implement the control buttons on the headphone cable. You don't have to use Apple's at all, particularly if you know how to program a PIC yourself (not hard, and they are cheap), but Apple sells them pre-manufactured and programmed if you want them.

Every set of earphones for the micro shuffle is going to need one, but there's no DRM going on, no authentication, and no mandatory licensing or approval procedure. That's all FUD.

Another silly article.
by NathanHill on Tue 17th Mar 2009 03:14 UTC
NathanHill
Member since:
2006-10-06

Thanks, Thom, for doing any sort of insightful research on the issue before posting to get the anti-Apple crowds riled up.

This is such a non-issue. There is no DRM. Nothing at all here to report or get upset about. Just a headphone with a chip so you can control the volume and press forward and backwards.

RE: Another silly article.
by KAMiKAZOW on Tue 17th Mar 2009 12:59 UTC in reply to "Another silly article."
KAMiKAZOW Member since:
2005-07-06

This stupid crap even made it on the front page. Real OS news are moved to Page 2. Right now, every Page 2 story except "Palm, Sprint Reveal Plan Pricing Options for Pre" is a real OS-related article.

This isn't News
by mckill on Tue 17th Mar 2009 03:42 UTC
mckill
Member since:
2007-06-12

This isn't news, again. This is 1-2 day old speculation that is in fact proven wrong.

Online 'journalism' at it's best.

Idiots
by Evan on Tue 17th Mar 2009 08:56 UTC
Evan
Member since:
2006-01-18

It's just a damned controller chip. They are very simple for other companies to copy and this is a non issue.

Way to go finding yet another ignorant anti-apple article to fan the flames.

If you want to attack apple how about going after them about their java implementation? At least there's basically no excuse for it's performance or being out of date.

RE: Idiots
by aliquis on Tue 17th Mar 2009 16:47 UTC in reply to "Idiots"
aliquis Member since:
2005-07-23

If you want to attack apple how about going after them about their java implementation? At least there's basically no excuse for it's performance or being out of date.
I have Java 1.4.2, 5.0 and SE 6.

And they do have an excuse, they alter their JVM so Java applications in OS X will work more like native OS X applications.

it was just
by Mellin on Tue 17th Mar 2009 11:05 UTC
Mellin
Member since:
2005-07-06

FUD from the pro microsoft people here






i know you are going to wote this down and call me a troll

*Sigh*
by mrhasbean on Tue 17th Mar 2009 11:06 UTC
mrhasbean
Member since:
2006-04-03

I have a DVD player that has no controls other than power and eject buttons on the unit, and a small portable TV that has only a power button on the unit - all other controls are on the remotes. Maybe we should stir up a storm about them too.

Morons

RE: *Sigh*
by darknexus on Tue 17th Mar 2009 11:19 UTC in reply to "*Sigh*"
darknexus Member since:
2008-07-15

Agreed. While there's plenty of DRM gripes against Apple, this no more qualifies as DRM than an external keyboard does. Good god, we need a keyboard to control our desktop computers. Let's everybody cry DRM! How dare we need an external device!
Are the editors here idiots? Seriously? If you want to go after Apple for DRM go ahead, they deserve it in many respects, but if you're going to claim DRM you'd better make damn sure you know what the hell you're talking about. Stick to the fscking truth for once, or get the hell out of here and go join Slashdot where this bs belongs.

Every time I read an article...
by mrhasbean on Tue 17th Mar 2009 11:20 UTC
mrhasbean
Member since:
2006-04-03

...like this it reinforces in my mind where Microsoft spend a lot of those marketing dollars...

Great troll article!
by dlundh on Tue 17th Mar 2009 11:58 UTC
dlundh
Member since:
2007-03-29

8/10 - would be trolled again.

Hey Thom: how about correcting this story?
by Smeagol on Tue 17th Mar 2009 13:25 UTC
Smeagol
Member since:
2006-01-16

The original post is totally mis-titled and incorrect. How about doing a little honest journalism and correcting this?

Apple has stated there is NO DRM on the chip.

Have a little journalistic integrity...oh, that's right...in this day and age it's not required.

Thom_Holwerda Member since:
2005-06-29

Have a little journalistic integrity...oh, that's right...in this day and age it's not required.


The story has already been updated. In fact, I did so quite shortly after publishing it.

mckill Member since:
2007-06-12

There is no story other than made up speculation. You're update should provide a real summary indicating there is no DRM at all instead of just linking to some other site.

macUser Member since:
2006-12-15

"Have a little journalistic integrity...oh, that's right...in this day and age it's not required.


The story has already been updated. In fact, I did so quite shortly after publishing it.
"

If Thom had any integrity, he'd fix the title. It is inaccurate and misleading.

Chicken Blood Member since:
2005-12-21

"[q]Have a little journalistic integrity...oh, that's right...in this day and age it's not required.


The story has already been updated. In fact, I did so quite shortly after publishing it.
"

If Thom had any integrity, he'd fix the title. It is inaccurate and misleading. [/q]
Hear, hear. The title should be adjusted accordingly. Articles with titles like this make OSNews look more and more like a joke everyday.

pantheraleo
Member since:
2007-03-07

Yet another sensationalist BS, inaccurate headline from Thom. Maybe Thom needs to learn to do something called "journalistic research" before he posts this tabloid style crap. Clean up your reporting OSNews... Or you are gonna start losing readers.

Ford Prefect Member since:
2006-01-16

And what a nice idea to close the very same article with "[..] the usually trumpeted cases don't affect anyone (Windows Vista and 7)".

Because nobody uses it? *SCNR*

Nice flame Thom!

The headline...
by fx__ on Tue 17th Mar 2009 16:07 UTC
fx__
Member since:
2006-03-31

@Thom
So how about changing the headline? This is just gonna annoy people and not lead to anything productive.

Get Over It
by johjeff on Wed 18th Mar 2009 00:40 UTC
johjeff
Member since:
2007-11-06

Personally, I just wish people would quit whining about things like this. If you are dumb enough to completely tie yourself into a company that treats you this way you deserve what you get (cough...MS/Apple...cough).

Don't like it? Quit buying their products unless you have money burning a hole in your pocket that you are dieing to spend on proprietary accessories.

Apple makes cool stuff, but you know you are buying into the corporate philosophy and culture, not just the product. If you don't mind that then you don't have anything to complain about.

Jeff