Star Google to Acquire AdMob for $750 Million
Linked by Thom Holwerda on Mon 9th Nov 2009 19:38 UTC
Google "Google's back on the acquisition front, spending $750 million in stock Monday to acquire mobile display ad company AdMob. AdMob is perhaps best known for serving display ads on iPhones, but it also recently started a business unit focused on ads for Android phones. The start-up would appear to fit well into Google's advertising business model, giving Google a leg up in the still-small but fast-growing world of mobile advertising."
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Comment by Laurence
by Laurence on Tue 10th Nov 2009 12:45 UTC
Laurence
Member since:
2007-03-26

Given AdMob's already extensive usage on Android, I naively assumed that AdMob was already one of Google's subsidiaries.

So this purchase seems a very logical move on Googles part.

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