Post a Comment
Apple—unwilling to compromise on quality, except for style.
I had the strangest / geekiest dream yesterday. I dreamt Apple had hired me as a designer and there was a round table discussion with me, Ive, Jobs and other engineers talking about this new prototype iPad on the table that included a camera this time (like it was supposed to :|). We were discussing the choice of materials and nobody seemed to be getting to a point, so I held my cup of coffee over the device and ceremoniously poured cold dregs on to the iPad. Everybody freaked out. I interjected and said "This iPad has a design flaw. Every time I pour coffee on it, everybody freaks out. Please make it so when I pour coffee on it, people don’t freak out." 
I fail to get the joke, if the intent was to make people not freak out when coffee is poured on the device and the current design was specially crafted to make people not freak out when coffee is poured on the device, then the design if flawed if people freak out when they see coffee on the device.
Going on stage when announcing the launch of the device and claim people do not freak out when coffee is poured on it then start saying it is a non issue or freaking out customers are mentally unbalanced when customers start reporting freaking out when they see coffee pouring on the device will lead to bad PR and lawsuits
The point is that if it is built so that if someone accidentally spills something on it, the owner doesn’t freak out, then it is built well. The engineering speaks to the human emotion so that the owner knows how to react. That’s a difficult thing to quantify and communicate in product design—“does this product look and feel fragile? Does the user assume that is fragile before they have even picked it up?” Thus my example of cutting through the discussion and demonstrating that the product was fragile because everybody instantly reacted.
That reminds me of a situation that happened a conference last year: There was this lady with a 17" HP Elitebook (why would someone carry such a monster around?), typing away. Two guys walked down the aisle with coffee and, of course, one slipped and spilled his coffee on the lady's laptop and cloth. The guy apologized profusely but the lady just got up, cleaned her dress, said something and then laughed. After that she tilted her laptop, the coffee poured out and she continued working. No panic, no fuzz.
That's the kind of confidence computers need to instill to be really day-to-day tools and not some overpriced gimmick.
He could, but then I think he wouldn't work at Apple.
I suspect that their higher-end products are made to look fragile on purpose, in order to feel more precious and desirable. Just like some sort of jewelery. Because if you consider the weight and the materials being used, the iPod Shuffle and some older releases of the Nano are maybe the sole products from Apple which *do* look and feel rock-solid.
Edited 2010-07-02 05:11 UTC
In other words you want a phone designed by Kalashnikov at the peak of the Cold War?
Toss it in the deep end of a swamp for two weeks, dig it out, put it in the sand and drive over it five or six times with a half-track, pick it up, smack it on the side twice to loosen things up, piss down the barrel to wash out any funk, rack the bolt and start firing?
Of course, I'm loving a design flaw that can be fixed with a piece of electrical tape.
Toss it in the deep end of a swamp for two weeks, dig it out, put it in the sand and drive over it five or six times with a half-track, pick it up, smack it on the side twice to loosen things up, piss down the barrel to wash out any funk, rack the bolt and start firing?
Add up 1 month battery life and I'm sold ^^
It remains a design flaw :
1/Why is it the users, and not the designers from Apple, who have to put that piece of electrical tape in place ?
2/If you put something as ugly as electrical tape in contact with the iPhone 4, it will immediately stop being Premium Apple Hardware and became a normal touchscreen smartphone from 2010, a device trying to be both a phone and a computer and being shitty at both. Who would want that to happen ?
it looks like a few people arent happy with the antenna issue and are taking the matter to court.
http://www.appleinsider.com/articles/10/07/01/apple_sued_over_iphon...
Luckily, in addition to these whiners that are not happy with the phone they bought (what can you expect? can't wait for reviews and some real world mileage before buying?), there are more interesting legal actions agains Apple brewing:
http://apple.slashdot.org/story/10/07/01/160239/EU-Plans-To-Make-Ap...
Sorry. But calling people, that expected a very improved device(concerning the antenna and reception), whiners is just incorrect.
These people got on the hook and got burnt like the techie early adopters are every time. Apple charges some restocking fee for the refund, so legal proceedings are quite reasonable. And in US going to court is considered normal. In EU Apple can't charge you for a refund, especially if the device is defective.
I'm sitting in my seat in pure shock.
What have you done with the real Thom? The Apple Hater we've all come to know & lets face it, make us want to slam our heads into the desk.
That's exactly what Articles should be like, clear, concise, professional.
I'm still waiting for the "But...." to come.
Must say I'm pleasantly surprised.
I got the iPhone 4 on launch day last week, i have been using intensely to really stress test it and being completely honest i haven't had a problem with phone calls on the phone. I haven't held the device in any particular funny way, ive held it normally, i.e. how i hold all phones including the 3G.
I don't know if it's the network o2 (UK), however i will say that phone calls are a lot cleaner and sharper from noise, it's like the person on the other end is sitting in the same room, which i think is due to the extra mic.
I have been in traveling around the following areas in the uk, suffolk, essex, cambridge, london and north norfolk and never had a dropped call.
Please posters read the anandtech article. it explains why some "don't" get the problem.
Actually everyone has the problem, but due to the way the iphone handles it, if you have good signal it will show 4-5 bars even when your signal gets pretty low when you cover it
if you don't have perfect signal, the covering however make you lose enough signal that the connection will cut, all the bars fall down as well
A friend of mine got the phone yesterday so we could test and had the same result. nearby phone carrier antenna, cover iphone 4 (well contact the 2 antenna with your hand), 5 bars
walk 5min, repeat, 0 bars. we have a good coverage here in europe, but in most places, putting your hand at the wrong place cut the signal. it's a little annoying because you do happen to "hold it that way" from time to time, so he's getting a bumper.
This is really the most relevant thing in this whole storm in a teacup. If they'd done the on-screen meter differently I dare say nothing would ever have come of this - users would have just put it down to the same issues they have with every other phone, you know the one, move 5cm to the right of where you're standing and signal strength goes from 5 bars to 1. Similar enough in the eyes of users to be lumped into the same basket.
There is an issue with the design, and yes it is a double-edge sword, because the same design flaw also improves reception. For most users however it will have little if any impact because the majority of users put their iPhones into some form of case.
+1. Personally I got tired of reading about Apple products' issues over here and there - their news seem to be flooding all of my favorite sites, it's getting boring. Is there a problem with the phone - yes. Not much more to say except for : fix it - your customers were expecting improved device (or at least they say that). As an owner of Nokia, Motorola, HTC and Sony Ericsson I've never had such drama. I guess I'll have to create some sort of filter for Apple or not read them at all ...
You probably never noticed any signal problems because you were in the store buying a new phone. ;-)
My latest phone seems to get better reception when I pick it up. Who knows why any of them have problems?
All I can see is that they didn't test until the last minute and thought that the plastic bands would be okay, like the iPod socks, and would just cover up the problem. Apple really don't know how to estimate well. I don't recall how many battery life updates there were when my PowerBook was new in 2005 but there were a few.
They really need to change their testing procedures. It's not like they're some tiny company who can't afford to hire people to do the job correctly.
OK...how many times has anyone seen antennas _intended_ to be used while touching the body (i.e., DC-coupled to it)?
I can't think of any. There's a reason for that.
I suspect his RF engineer told him that these external metal antennas, placed right where people would be holding the phone, would be a bad idea.
And I suspect that Jobs replied, do it anyway, it looks cool, or something to that effect.
His contradictory emails appear to be just denial that he was wr---wrrr----wrr----rrrr....
THIS is how you're supposed to hold the new iPhone:
http://img716.imageshack.us/img716/4597/iphone4face01.jpg
Most people I know will be buying an Otterbox, or some other case, for the iPhone 4 as soon as the new cases are released and that will eliminate the problem. I will probably be buying an iPhone 4 at some point. I use AT&T but I live in the Southern United States (Little Rock, Arkansas to be exact) and AT&T coverage is actually pretty good here and due to lower population density we don't have the signal overcrowding issues that larger denser cities have.
I have known for a while now that many of the dropped calls issue is more of an Apple issue that with the network. We have 3 phones in our family - motorola razor, nokia n71, and an iPhone 3GS - all on AT&T. Ever since we got the iPhone and we detect signal problems on it, we check the Moto and nokia- never had issues with them.
This article simply reenforces some of my experience. Many of the iPhone issues are to do with the antenna design and software.
... after all, as Apple opened some position for antenna specialist engineers.
http://www.theregister.co.uk/2010/06/30/apple_hiring_engineers/
The article doesn't report it, but perhaps there must be some vacancy also in QA department.
http://blogs.consumerreports.org/electronics/2010/07/apple-iphone-4...
Apple must have paid off Consumer Reports!
Edited 2010-07-03 01:42 UTC
The article in Anandtech says it all.
The antennas are laid out along the rim of the device in such a way that they are NOT insulated. If the antenna is touches another conductor (like user's body, a key in a bag) it detunes from its center frequency, causing a major drop in received signal power.
This is particularly visible when two of antennas (GSM and WiFi) are shorted together by placing a finger atop a slit between them (and if you're a left-handed person you'll be doing this all the time). The resulting signal loss in this scenario is quite dramatic - quoted 20dB of signal loss is 100x less of received signal power or 10x larger distance.
What is more worrying is what happens with all the transmitted RF power (2W in case of GSM). Likely a substantial part of it is going to end up being conducted into the user's body. So, if you're the Iphone4 user don't wait for Apple and buy the damn holster now.



