Linked by Thom Holwerda on Mon 30th Aug 2010 21:24 UTC
AMD I remember a time when you bought ATI instead of NVIDIA, much the same way you still buy AMD instead of Intel. As we all know, AMD bought ATI, further confirming the implicit relationship between the two that already existed anyway. Now, though, the relationship comes to an end, since AMD has confirmed the ATI brand will be phased out.
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Bulldozer + Fusion
by n.l.o on Mon 30th Aug 2010 21:55 UTC
n.l.o
Member since:
2009-09-14

Will be interesting to see how well such a chip performs compared to more standard fayre.

Reply Score: 1

Alleister
Member since:
2006-05-29

So the people who know about the merger don't care, but those are hardly the people you have to reach with emotion targeted marketing anyway and while I always thought the Ati Brand had a somewhat cheap feel to it, I doubt that AMD will immediately become a trusted Graphics Hardware builder to the less informed people, especially if the first products to come out are low end embedded GPUs.

Thus I think this is overall a bad decision and while very temporary in effect I predict a sales drop for at least a few months for the rebranded GPU products.

Reply Score: 2

telns Member since:
2009-06-18

I think AMD is attempting to shore up their own brand as a technology company, not just a CPU company.

It takes time and effort to manage a brand. Managing two discrete brands doubles that time and effort.

If the ATI brand is not in and of itself incredibly valuable, it is likely to be both cheaper in terms of management, and more valuable to the AMD brand, to fold it in.

Reply Score: 4

Zifre Member since:
2009-10-04

while I always thought the Ati Brand had a somewhat cheap feel to it, I doubt that AMD will immediately become a trusted Graphics Hardware builder to the less informed people, especially if the first products to come out are low end embedded GPUs.

I wouldn't really worry about that. Most people don't even know what a graphics card is, let alone care which company makes it. The only people who care are the gamers, and they probably known enough to know that AMD graphics cards are ATI graphics cards.

Reply Score: 2

...
by poundsmack on Mon 30th Aug 2010 22:41 UTC
poundsmack
Member since:
2005-07-13

It was going to happen sooner or later. I had mixed feelings about it at first, but the more i think about it the more I can see why AMD did it and I think it was the right thing to do for them. I look forward to seeing their APU's next year.

Reply Score: 2

Sad
by mrAmiga500 on Mon 30th Aug 2010 23:09 UTC
mrAmiga500
Member since:
2009-03-20

I knew this would happen - and it's so sad. ATI was one of the rare Canadian tech success stories. Canadians could say things like, "You know, ATI is Canadian" and other Canadians would say, "Oh yeah? Wow." (...before quickly dropping the subject and continuing eating their breakfast muffins in awkward silence)

Now, it doesn't even exist in name. Canadians can't even say to each other, "You know, ATI used to be Canadian."

I wonder how long before RIM is bought out by Microsoft and called "Bob on the GO" or something.

Edited 2010-08-30 23:13 UTC

Reply Score: 5

RE: Sad
by poundsmack on Mon 30th Aug 2010 23:16 UTC in reply to "Sad"
poundsmack Member since:
2005-07-13

"Canadians could say things like, 'You know, ATI is Canadian'"

No they couldn't, they could say, "You know, ATI is Canadian, eh?" though ;)

Reply Score: 8

RE: Sad
by tylerdurden on Tue 31st Aug 2010 01:08 UTC in reply to "Sad"
tylerdurden Member since:
2009-03-17

And now they can say, "you know AMD is part Canadian?"

Reply Score: 3

RE: Sad
by Brunis on Tue 31st Aug 2010 13:36 UTC in reply to "Sad"
Brunis Member since:
2005-11-01

Now, it doesn't even exist in name. Canadians can't even say to each other, "You know, ATI used to be Canadian."


You know, Jim Carrey is canadian!?!

I wonder how long before RIM is bought out by Microsoft and called "Bob on the GO" or something.


I always thought "Neil and Bob on the GO!" was more catchy! ;)

Reply Score: 1

RE: Sad
by RavinRay on Tue 31st Aug 2010 18:17 UTC in reply to "Sad"
RavinRay Member since:
2005-11-26

ATI was one of the rare Canadian tech success stories. Canadians could say things like, "You know, ATI is Canadian" and other Canadians would say, "Oh yeah? Wow."

Disclosure: my cousin's husband once worked as a mid-level division head at ATI, so I have a bias.

That said, I agree with you. Visiting Ottawa and Toronto more than a decade ago I saw the likes of Corel and Tim Hortons and how Canadians (like my naturalized uncle and aunt) would take pride in them. Then when AMD acquired ATI, I felt there goes one.

Reply Score: 1

RE[2]: Sad
by mrAmiga500 on Tue 31st Aug 2010 21:21 UTC in reply to "RE: Sad"
mrAmiga500 Member since:
2009-03-20

"ATI was one of the rare Canadian tech success stories. Canadians could say things like, "You know, ATI is Canadian" and other Canadians would say, "Oh yeah? Wow."

Disclosure: my cousin's husband once worked as a mid-level division head at ATI, so I have a bias.
"

I have a bias too. I had a project at ATI and I got to see the manufacturing line. I was being shown around and the executive casually mentioned that the small cart beside me contained half a million dollars worth of chips. I asked if they could wheel it to my car, but they declined. Pity.

Reply Score: 1

RE[3]: Sad
by Lennie on Wed 1st Sep 2010 18:15 UTC in reply to "RE[2]: Sad"
Lennie Member since:
2007-09-22

Let's see:

- ATI was bought by AMD

- Nortel, bought Bay Networks, but doesn't seem healhty

- Corel, bought Winzip, Paint Shop Pro, Quattro, WordPerfect and sold their Linux distribution to Xandros haven't heared much from them since, they do still produce and office suite

what else ?

Reply Score: 2

DAAMIT
by gnufreex on Tue 31st Aug 2010 00:30 UTC
gnufreex
Member since:
2010-05-06

They should just rename company to DAAMIT

Reply Score: 5

v That's funny
by Phloptical on Tue 31st Aug 2010 01:38 UTC
RE: That's funny
by Kivada on Tue 31st Aug 2010 04:02 UTC in reply to "That's funny"
Kivada Member since:
2010-07-07
v So ... what about working drivers, eh?
by Shannara on Tue 31st Aug 2010 02:46 UTC
leech Member since:
2006-01-10

I only own one AMD/ATI setup right now, and that's my HP Touchsmart tablet.

It's a very hit and miss with Linux drivers, though the Windows 7 64-bit on it does work without too many problems.

Plain and simple, their drivers have always sucked. They got a bit better once they started the Catalyst series, but compared to nVidia and Matrox, their drivers had always stunk. When Matrox gave up on the 3D performance wars, and that left us with either crappy or less crappy drivers... well what choice did we really have.

Sad, sad times when we get to the point where there really is no competition. AMD/ATI may make awesome hardware, but without drivers to make that hardware work, it's like having a really hot girlfriend that won't put out.

Reply Score: 3

Shannara Member since:
2005-07-06

I bought ATI to compare brands. I can't even do that because the drivers either crash after 5 minutes or freeze, forcing a reboot of the computer.

This makes it impossible to even use the cards. Sounds and smells like fraud. AMD would do good to get rid of ATI all together.

Reply Score: 0

vivainio Member since:
2008-12-26

I bought ATI to compare brands. I can't even do that because the drivers either crash after 5 minutes or freeze, forcing a reboot of the computer.


Sounds like bad hardware to me (PSU, motherboard, ati card).

Reply Score: 2

SteveNordquist Member since:
2007-05-04

All videocards have drivers and/or configurations for which they fail and look bad. Which OSes?

Reply Score: 1

sorpigal Member since:
2005-11-02

Not to worry. Once the open source drivers are complete to the point of usability for games this problem will go away. You can be pretty sure that open source drivers will be high quality.

Of course this won't help Windows unless someone undertakes an enormous porting effort, But, then, maybe in the future this will be an incentive for gamers to use Linux. ATI^H^H^HAMD hardware with working, stable drivers.

Reply Score: 2

Shannara Member since:
2005-07-06

Drivers alone isnt enough to move users over to Linux ... you need usability too, something linux severely lacks.

Reply Score: 1

sorpigal Member since:
2005-11-02

Gamers will take stable drivers over pretty much anything else, trust me.

Reply Score: 2

yfph Member since:
2009-09-03

Not to worry. Once the open source drivers are complete to the point of usability for games this problem will go away. You can be pretty sure that open source drivers will be high quality.

And this has been the common refrain for how long? Anyways, those who want to play games TODAY purchase nVidea. Those who want to stay on the bleeding edge, get intel or ati/amd video cards.

Edited 2010-09-01 03:17 UTC

Reply Score: 1

sorpigal Member since:
2005-11-02

It's been the refrain for a long time because it's true and still hasn't happened. I'm not saying you should hold your breath, because it could well be another decade, but eventually we'll get there and things won't suck.

Reply Score: 2

Funny
by bolomkxxviii on Tue 31st Aug 2010 11:41 UTC
bolomkxxviii
Member since:
2006-05-19

I find it funny that some Apple products will have both Intel & AMD chips in them.

Reply Score: 2

RE: Funny
by smashIt on Tue 31st Aug 2010 22:18 UTC in reply to "Funny"
smashIt Member since:
2005-07-06

I find it funny that some Apple products will have both Intel & AMD chips in them.


there was a time when as good as every mainboard on the market with an intel chipset had an amd flash-chip next to it (for the bios)

man, was intel pissed off ;)

Reply Score: 2

Great News
by antwarrior on Tue 31st Aug 2010 23:05 UTC
antwarrior
Member since:
2006-02-11

I think this is great news. Hopefully they will be forced to respond more quickly to ATI card's instability and oftime bad drivers now that the AMD brand will be directly impacted by bad publicity. So I see this as good.

Reply Score: 1

Ok regarding their drivers
by werpu on Thu 2nd Sep 2010 09:00 UTC
werpu
Member since:
2006-01-18

I bought a radon 4570 15 months ago, one thing I could not complain about was the windows drivers. They simply worked although the control center was a little bit of a pain. But then it came to Linux .. oh well, a few days later I bought a slower but cheap NVidia card, which worked in both worlds. The card probably now works well as well in Linux, but why bother to switch back the cards?

Reply Score: 2

SteveNordquist
Member since:
2007-05-04

Even so, the cards and chipsets are called something completely different from the brand, so it's high time they reorganized the naming a bit. It's not as if they'd ever taken a chip from a completely different family and substituted it out of expedience, in the history of videocards. nVidia once changed from pre-production datasheets; but for releases, let us have names that reflect chip tech utilization,development revisions, driver revision, efficiency and hardware bent.

Xxiccuradelite O.3.01.28.0nm.86 Finniform Haiku Thread350r319.4s are going to rock.

Radelintethrobbo 3.02.28.0nm.93 QuickHEPA Thread411r322.2s are faster but below the FireThread411r21.8s' performance.

Maybe they can relate what to call them in concert and find out where to put low power spec?
Pfft...well, at any rate they can mess with the Radeon name a bit while they're at it to get some diversity that does make sense in there.

Reply Score: 1