Linked by Hadrien Grasland on Thu 20th Jan 2011 20:58 UTC, submitted by fran
Apple "Tim Cook, the acting CEO for Apple, confirmed yesterday that the company will be spending nearly four billion dollars over the next 24 months in what it calls long term component contracts - and we believe that Apple might be on the verge of bringing back Project Aquarius."
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Caution
by boyfarrell on Thu 20th Jan 2011 23:00 UTC
boyfarrell
Member since:
2008-12-11

Does Apple really think they can innovate and sustain the development of new hardware better than the giants?

Being on x86 has opened so many doors for users of the Mac e.g. Virtualisation, much faster machines...

If a new transision is in the works to a closed system that worries me a bit. That said 1 min. inside the reality distortion field and I'll sure I'll be standing inline!

Reply Score: 1

RE: Caution
by Kochise on Fri 21st Jan 2011 06:54 UTC in reply to "Caution"
Kochise Member since:
2006-03-03

They know better what they wants in a chip, as software developpers. Asking a chip maker (alliance with ARM) could be long to get the IP modified, then the chip manufactured.

Then having an Intel allowed people to run Windows on MacIntel, or MacOS on non Mac machines (remember the clones) By having specific hardware, it's like DRM, you cannot do anything without their consent.

Kochise

Reply Score: 1

RE[2]: Caution
by vodoomoth on Fri 21st Jan 2011 11:18 UTC in reply to "RE: Caution"
vodoomoth Member since:
2010-03-30

By having specific hardware, it's like DRM, you cannot do anything without their consent.

if that's their plan, there'll certainly be a time when it won't pay off any longer like it seems to do now.

Reply Score: 2

RE: Caution
by fran on Fri 21st Jan 2011 17:58 UTC in reply to "Caution"
fran Member since:
2010-08-06

that's just the thing. Apple is the giant.
The second largest company in the world after Exonn Mobil

http://www.appleinsider.com/articles/10/09/23/apples_gains_make_it_...

Reply Score: 1

RE[2]: Caution
by JAlexoid on Fri 21st Jan 2011 19:50 UTC in reply to "RE: Caution"
JAlexoid Member since:
2009-05-19

When they invest into CPU R&D as much as Intel then we'll consider them "the giant". They are the giant of the consumer products, there is no argument there.
Their base is unfortunately the "flaky" consumer products. People are a lot less loyal than companies. And that is why Apple are "raping" this golden opportunity they have. I would do the same in their place, because that is the smart move at he moment.
I hope this time they will have someone smart enough to formulate some long term strategy not to become irrelevant by the likes of Microsoft or other David of the rime.

Reply Score: 2

RE[3]: Caution
by fran on Fri 21st Jan 2011 20:49 UTC in reply to "RE[2]: Caution"
fran Member since:
2010-08-06

it was just an observation.

it also have $90 billion dollars in cash reserves.
it is buying up huge amounts of land rumoured for RD and production. It also have a lot of interesting job postings lately reflecting the growth of their in house RD projects.

Suprised by the amount of anti apple trolling.
I'm neutral to apple/windows/linux in general, and think they all a place in this world.

Reply Score: 2

RE[2]: Caution
by BallmerKnowsBest on Fri 21st Jan 2011 20:01 UTC in reply to "RE: Caution"
BallmerKnowsBest Member since:
2008-06-02

that's just the thing. Apple is the giant.
The second largest company in the world after Exonn Mobil


...but only according to a single, largely useless metric.

Yawn, call me when "giant" Apple has even a FRACTION of the influence over the rest of the computer industry that even CISCO or Qualcomm has (let alone Intel).

Reply Score: 2

Figures?
by vodoomoth on Fri 21st Jan 2011 11:24 UTC
vodoomoth
Member since:
2010-03-30

I wonder where the "3.9" number comes from... it's just dropped somewhere in the linked article and that's all.

Reply Score: 2