Linked by Thom Holwerda on Sat 25th Feb 2012 00:54 UTC
Microsoft "Microsoft appears to be killing off two of its key user-facing brands with the upcoming Consumer Preview release of Windows 8. Windows Live applications have been rolled into preinstalled apps that work as the core 'Windows Communications' applications for Windows 8, and this lack of Windows Live branding is only the tip of the iceberg. 'Microsoft Account' will replace Windows Live ID in Windows 8, and the software giant has also removed traces of Zune from its Windows Store, Music, and Video applications, although Zune Pass functionality remains." They're actually getting it. Amazing.
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kinda out of the loop
by skeezix on Sat 25th Feb 2012 05:50 UTC
skeezix
Member since:
2006-02-06

Just wondering if Thom (or someone) could clarify something for me: what is it Microsoft is getting that they had been slow to get? Do you mean simply that they're finally realising that their brands aren't performing?

Reply Score: 5

RE: kinda out of the loop
by LouisBarman on Sat 25th Feb 2012 09:32 UTC in reply to "kinda out of the loop"
LouisBarman Member since:
2010-06-06

I also don't get what is "Amazing"!

Edited 2012-02-25 09:34 UTC

Reply Score: 2

RE[2]: kinda out of the loop
by delta0.delta0 on Sat 25th Feb 2012 13:39 UTC in reply to "RE: kinda out of the loop"
delta0.delta0 Member since:
2010-06-01

its microsoft anything branding related and looks related is now "amazing" on this site, oooh look useless tiles wasting desktop real estate amazing, oooh look rebranding of crap names amazing..

Reply Score: 1

RE[2]: kinda out of the loop
by plague on Sat 25th Feb 2012 15:04 UTC in reply to "RE: kinda out of the loop"
plague Member since:
2006-05-08

The "Amazing" part is sarcasm, I believe..

Reply Score: 2

RE: kinda out of the loop
by segedunum on Sun 26th Feb 2012 00:26 UTC in reply to "kinda out of the loop"
segedunum Member since:
2005-07-06

I don't understand it either. They seem to be renaming meaningless names to yet more meaningless names.

Reply Score: 2

RE: kinda out of the loop
by l3v1 on Sun 26th Feb 2012 07:26 UTC in reply to "kinda out of the loop"
l3v1 Member since:
2005-07-06

Most probably, renaming/consolidating a gazillion apps and services and capabilities that were under different branding with no sane reason, also maybe finally dropping names that have 3+ words in them (well, not totally as I see it, but still).

On a personal note, I couldn't care less, I've been using _none_ of those services or apps, even if I spend 90% of my work hours in Windows.

Edited 2012-02-26 07:26 UTC

Reply Score: 2

RE[2]: kinda out of the loop
by skeezix on Mon 27th Feb 2012 17:07 UTC in reply to "RE: kinda out of the loop"
skeezix Member since:
2006-02-06

Ah, I gotcha. That's a good explanation and I can grok it. They do have pretty vague branding; I agree.

Reply Score: 1

v When will .NET die?
by tuaris on Sat 25th Feb 2012 06:59 UTC
RE: When will .NET die?
by Neolander on Sat 25th Feb 2012 07:36 UTC in reply to "When will .NET die?"
Neolander Member since:
2010-03-08

What is it exactly that you do not like about .Net, and what is the link with this article ?

(Not using that stuff myself, just curious)

Reply Score: 3

Live is Dead?
by Athlander on Sat 25th Feb 2012 12:18 UTC
Athlander
Member since:
2008-03-10

"Live" always struck me as having been thought up by out-of-touch upper-managers asking themselves "what brand name would sound cool to today's hepcats?"

Reply Score: 4

RE: Live is Dead?
by Stephen! on Sat 25th Feb 2012 15:18 UTC in reply to "Live is Dead?"
Stephen! Member since:
2007-11-24

"Live" always struck me as having been thought up by out-of-touch upper-managers asking themselves "what brand name would sound cool to today's hepcats?"


Probably like that "Vista, Wow" nonsense ....

Reply Score: 3

Distinctive names
by CapEnt on Sat 25th Feb 2012 16:12 UTC
CapEnt
Member since:
2005-12-18

Call me old fashioned, but i like my applications with unique distinctive brand names, even if it is nonsensical.

This trend of calling the application just by his function feels like their are forcing upon me their solution, as if they want to hide the existence of alternatives.

I never agreed with this on OSX and GNOME. And i will never agree with this on Win8.

Reply Score: 5

RE: Distinctive names
by Poseidon on Sat 25th Feb 2012 19:59 UTC in reply to "Distinctive names"
Poseidon Member since:
2009-10-31

So, you're telling me that instead of say, Windows mail, or Apple Mail, you'd rather have the application called "The amazing razzle dazzler Tiger" ?

I like functionality, and use a heck of a lot of operating systems. If I pick up a distro and has certain software suite I like knowing its functionality on its name in case it is not organized in the app list.

Reply Score: 1

RE[2]: Distinctive names
by r_a_trip on Sun 26th Feb 2012 00:22 UTC in reply to "RE: Distinctive names"
r_a_trip Member since:
2005-07-06

Every one knows "The amazing razzle dazzler Tiger" is a far better application...

Reply Score: 3

RE[2]: Distinctive names
by Soulbender on Sun 26th Feb 2012 04:01 UTC in reply to "RE: Distinctive names"
Soulbender Member since:
2005-08-18

"The amazing razzle dazzler Tiger"


Oh hell yeah.

Reply Score: 2

RE: Distinctive names
by Sodki on Sun 26th Feb 2012 12:40 UTC in reply to "Distinctive names"
Sodki Member since:
2005-11-10

Call me old fashioned, but i like my applications with unique distinctive brand names, even if it is nonsensical.

This trend of calling the application just by his function feels like their are forcing upon me their solution, as if they want to hide the existence of alternatives.

I never agreed with this on OSX and GNOME. And i will never agree with this on Win8.


I kind of agree with you. In GNOME, the majority (sort of) of applications used to appear in the menu as <application name> <function>. For example "GIMP Image Editor" or "Firefox Web Broser". This still is the way to go, in my book. Unfortunately, GNOME seemed to reverse this tendency, which is a shame.

Reply Score: 3

RE[2]: Distinctive names
by phoenix on Tue 28th Feb 2012 18:29 UTC in reply to "RE: Distinctive names"
phoenix Member since:
2005-07-11

So long as the program name is listed along with the function, then it doesn't really matter the order. One could argue that listed the function first makes it easier to sort and to find what you want in an apps list.

This looks nicer:
Web Browser (Firefox)
Web Browser (Internet Explorer)
Web Browser (Opera)
Web Browser (Safari)

Compared to this:
Firefox (Web Browser)
Internet Explorer (Web Browser)
Opera (Web Browser)
Safari (Web Browser)

Especially if there's other stuff in that sub-folder.

Reply Score: 2

RE[2]: Distinctive names
by zima on Thu 1st Mar 2012 17:42 UTC in reply to "RE: Distinctive names"
zima Member since:
2005-07-06

For example "GIMP Image Editor"

Too bad they didn't go with "GIMP image manipulation program" ;p

Reply Score: 2

What is wrong with Zune?
by Ultimatebadass on Sun 26th Feb 2012 02:01 UTC
Ultimatebadass
Member since:
2006-01-08

I kind of like it. I've switched from Android to WP7 and I really like the zune desktop application - I hope they don't kill that.

Reply Score: 2