Linked by Thom Holwerda on Thu 23rd Aug 2012 14:00 UTC
Microsoft For the first time in eons, Microsoft has changed its logo. "The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol's squares of color are intended to express the company's diverse portfolio of products." Nice logo, clean, concise. With Windows Phone 8, Office 2013 and Windows 8 on the way, the company could use a fresh coat of paint. Confusing that they're using what would've been a better Windows logo than the Windows 8 logo, but alas.
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They need a new name too...
by BigBlueHat on Thu 23rd Aug 2012 14:21 UTC
BigBlueHat
Member since:
2012-08-23

[-|-] Mehcrosoft

Heh, the logo even works with minimal ASCII characters. Handy!

Reply Score: 2

v Comment by Luminair
by Luminair on Thu 23rd Aug 2012 14:55 UTC
New logo looks like...
by Dekonega on Thu 23rd Aug 2012 14:59 UTC
Dekonega
Member since:
2009-07-28

The Microsoft's new logo looks like a logo of some popular toy or candy manufacturer. It has bright colours and very soft font.

Reply Score: 1

Comment by dukes
by dukes on Thu 23rd Aug 2012 15:11 UTC
dukes
Member since:
2005-07-06

I like it.

Reply Score: 3

RE: Comment by dukes
by broken_symlink on Thu 23rd Aug 2012 15:27 UTC in reply to "Comment by dukes"
broken_symlink Member since:
2005-07-06

I agree. The font is nice and it looks clean and modern.

Reply Score: 3

I would wait
by ebasconp on Thu 23rd Aug 2012 15:37 UTC
ebasconp
Member since:
2006-05-09

If I would be Microsoft, I would wait to see if my new Metr... err... Windows UI style and Windows 8 is successful before "burning my brand" using that so flat design.

By the way, I prefer the gray tones of UI and logos of Apple rather than the rainbow-esque new MS style.

Edited 2012-08-23 15:49 UTC

Reply Score: 4

stylization
by judgen on Thu 23rd Aug 2012 16:00 UTC
judgen
Member since:
2006-07-12

Stylization of a brand usually means bad things afoot. Lets hope it is not true in this particular case.

Also i think it is rather ugly, I much more prefer the NT3 windows flag to those four coloured lego pieces.
(reference: http://3.bp.blogspot.com/_J-rZMVb1cjo/TFdUxxV-5iI/AAAAAAAAAB8/kPLYU...)

Reply Score: 6

Fixed
by Cymro on Thu 23rd Aug 2012 17:01 UTC
Cymro
Member since:
2005-07-07

"[Using what everyone knows as the Windows logo is] intended to express the company's diverse portfolio of products..."

Reply Score: 5

boring
by aurora on Thu 23rd Aug 2012 17:37 UTC
aurora
Member since:
2006-01-13

"boring" was my first thought, when looking at the new logo. in my opinion it's a step backwards ... but i am of course no expert in such things ...

Reply Score: 3

Logotype confusion
by Nth_Man on Thu 23rd Aug 2012 18:08 UTC
Nth_Man
Member since:
2010-05-16

"Logo" means "word" (from the latin "lŏgus" and that from the greek "λόγος"). But nowadays some people add confusion to all that, for example saying "logo" when they mean "logotype" and Microsoft says now:

"The logo has two components: the logotype and the symbol".


Edited 2012-08-23 18:10 UTC

Reply Score: 4

Comment by Stephen!
by Stephen! on Thu 23rd Aug 2012 18:27 UTC
Stephen!
Member since:
2007-11-24

Could be worse. Considering Intel's original logo was basically just the word "Intel" with a scribble around it.

Reply Score: 1

Meh.
by UltraZelda64 on Thu 23rd Aug 2012 18:56 UTC
UltraZelda64
Member since:
2006-12-05

So, now Microsoft *is* Windows? I'm not sure why the Windows logo is there right beside the Microsoft name, when the company does so many other things...

Also, while the font looks clean, it also looks pathetic compared to its predecessor. It looks like, compared to the original more masculine logo, this one's lost its balls. It's an ugly gray, its boldness was butchered, no italics... it just looks weak.

Wow... Microsoft really is trying to make every little thing they do and everything about them reek of Windows 8. Given what a turd that OS is for anyone who wants a real desktop, it should be interesting to see what all these dumb changes do to their image as they try to "refresh" themselves.

Really, it looks just like the Windows 8 logo, but in different colors with the icon more square and a different word. I wouldn't exactly call that an improvement.

Edited 2012-08-23 18:58 UTC

Reply Score: 5

RE: Meh.
by WorknMan on Thu 23rd Aug 2012 20:38 UTC in reply to "Meh."
WorknMan Member since:
2005-11-13

Wow... Microsoft really is trying to make every little thing they do and everything about them reek of Windows 8. Given what a turd that OS is for anyone who wants a real desktop, it should be interesting to see what all these dumb changes do to their image as they try to "refresh" themselves.


It kind of made me realize that Microsoft is trying to be 'cool' like Apple, but they never will be. At least not in the minds of iTards who worship at the alter of Jesus Jobs. Therefore, MS should concentrate on building a practical OS for productivity and business needs, instead of trying to cater to mouth breathers by dumbing down the interface and making everything colorful.

Reply Score: 8

RE[2]: Meh.
by UltraZelda64 on Fri 24th Aug 2012 01:47 UTC in reply to "RE: Meh."
UltraZelda64 Member since:
2006-12-05

Very good point.

Reply Score: 2

Hmmmm...
by tomcat on Thu 23rd Aug 2012 21:13 UTC
tomcat
Member since:
2006-01-06

I think people are reading too much into a logo. Its primary facet is that it needs to be recognizable (without being offensive). Apple has the "apple" logo. Microsoft has the window frame. Whether it's color or grayscale is irrelevant, really. Brand folks will tell you that it needs to be recognizable first. Everything else is secondary.

Reply Score: 3

RE: Hmmmm...
by Treza on Thu 23rd Aug 2012 21:22 UTC in reply to "Hmmmm..."
Treza Member since:
2006-01-11

The curvy rectangles, resembling to a flag, were recognizable.

These logos are bland and not unique.

Apple does not own the rounded rectangle, Microsoft does not own the "four rectangles/trapezoids" arrangement.

Reply Score: 2

RE: Hmmmm...
by Gone fishing on Thu 23rd Aug 2012 23:06 UTC in reply to "Hmmmm..."
Gone fishing Member since:
2006-02-22

The new logo isn't offensive but its more than bland and corporate. It shows intent an intent that the Metro look and Metro is the future and will be with us for a long time. However, Microsoft may find this logo in fact dates very quickly, I also think the Windows 8 logo is awful, but I don't suppose it will be with us for long.

(Yes I do know its not called Metro now)

Reply Score: 2

I Like It
by mgmorey on Thu 23rd Aug 2012 23:05 UTC
mgmorey
Member since:
2012-04-18

It's about time.

Reply Score: 2

It's fitting...
by Kroc on Fri 24th Aug 2012 06:33 UTC
Kroc
Member since:
2005-11-10

...because all Microsoft tech leads to Windows ;)

Reply Score: 2

Excited!
by bitwelder on Fri 24th Aug 2012 06:51 UTC
bitwelder
Member since:
2010-04-27

"The symbol is important in a world of digital motion"
"The symbol’s squares of color are intended to express the company’s diverse portfolio of products"
but especially "We’re excited about the new logo".

I'm always amazed at the amount of 'symbolism' that is charged onto those graphical signs (which is often seen only by the marketing staff)

"Excited" about a logo? One that is made of four colored squares, in a squared pattern? Really?

Reply Score: 4

What an awful try hard logo
by Chrispynutt on Fri 24th Aug 2012 08:26 UTC
Chrispynutt
Member since:
2012-03-14

It's like my Dad trying to dress like a hipster. They think it looks minimalist and modern, it just looks cheap and bland.

Reply Score: 2

RE: What an awful try hard logo
by lucas_maximus on Fri 24th Aug 2012 14:21 UTC in reply to "What an awful try hard logo"
lucas_maximus Member since:
2009-08-18

Hipsters have never been cool to anyone except other hipsters.

The Real irony is that most hipsters are trying to dress like your Dad or Grandad in the 60s and 70s.

Reply Score: 3

Chrispynutt Member since:
2012-03-14

Too true

Reply Score: 1

Soulbender Member since:
2005-08-18

Man, I so want to vote you up but alas...

Reply Score: 2

Comment by ichi
by ichi on Fri 24th Aug 2012 10:27 UTC
ichi
Member since:
2007-03-06

Butt-ugly is the new black.

Reply Score: 2

Not bad.
by Soulbender on Fri 24th Aug 2012 10:44 UTC
Soulbender
Member since:
2005-08-18

So...much...marketing...bullsh...err..buzzwords. Must...resist urge...to...stab self...in ear.

That said, it's not bad logo. It works rather well, at least on the MS site. I've seen much worse re-invented logos.

Reply Score: 3

Comment by lucas_maximus
by lucas_maximus on Fri 24th Aug 2012 14:20 UTC
lucas_maximus
Member since:
2009-08-18

It fits in with the rest of the brand that they are trying to push.

most of the MSDN pages have the Metro look. As a Web dev I prefer these flatter straight forward interfaces and colour schemes.

The New logo is "tidy" and that is all I feel about it.

Reply Score: 3

So sad
by ThomasFuhringer on Fri 24th Aug 2012 17:19 UTC
ThomasFuhringer
Member since:
2007-01-25

"The problem with Microsoft is that they have no taste." - Steve Jobs

And they prove it again and again.

Reply Score: 0

new logo? really?
by bob_bipbip on Fri 24th Aug 2012 17:39 UTC
bob_bipbip
Member since:
2009-04-28
RE: new logo? really?
by plague on Fri 24th Aug 2012 18:07 UTC in reply to "new logo? really?"
plague Member since:
2006-05-08

wow.. that's just sad..

Reply Score: 0