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I think their 360 strategy is a little more well reasoned. People already own 360s, much more than people who are likely to lug their PCs into their living room and flip a switch.
But to an extent, with DLNA Play To, I get the benefits of a home theater using Metro and Windows 8.
On the gaming side, their Xbox Smart Glass app which acts as a companion to a 360 seems like an important bet.
Looks sleek, but I'm hardly sold on their ability to dominate the console market.
I mean, I'm sure a lot of the love is because they're throwing Linux a bone, but a lot of pieces have to fall correctly into place for their success to be guaranteed.
Microsoft has a multi year headstart and a stronger foot in the door into the consumer living room. However, the sparks have barely started flying here and I think its the next big theater in this multi company war of ecosystems.
They don't have to "dominate" it for this to be a profitable move. And they're well-situated for this; they've already got the titles, and many of them already have the controller-based interface in place (since they've already released the Orange Box and L4D2 on consoles). They also don't need to develop new specialist hardware; they look like they're angling to do this on more-of-less off-the-shelf hardware, which will greatly reduce the expense. Personally I think it's a pretty shrewd move.
That's definitely a contributing factor, but this is still a pretty good idea for them. With both OS X and Windows drifting towards app-store-style centralized application management, Valve are justifiably worried that Steam will become irrelevant on desktop PCs. They have to look for a new platform. And like I say, they've already got the titles, they've already got the console UIs, and they've already got the distribution channel, so they really just need the hardware.
I agree with all of this, and think they have promising prospects. Just wanted to add a little bit of flavor to the discussion. Its worth being aware of the shape of the landscape.
I think current TV set top solutions are inefficient and worthy of a disruption, so it is personally exciting.
Especially when it comes to that. The 360 has been a top seller for 20 months in a row.
Microsoft has extensive content deals, an existing huge base to harness, users who spend increasingly more time on the 360 actually watching content, a promising new elections hub, and synergy with Windows through Smart Glass.
Microsoft is already in the marketplace with their hardware, and already has a tremendous amount of both experience and mind share.
Microsoft is undoubtedly ahead in nearly every metric. However, for some balance, it is a very nascent market. I think there will be many Kings over the years, and there is a huge opportunity.



