Linked by Thom Holwerda on Tue 16th Oct 2012 09:26 UTC
Microsoft Microsoft's first Surface television advertisement debuted last night in the US. Apparently, it's for an iPad keyboard that makes a clicking sound. Honestly - I have no idea what non-techies are supposed to take home from this.
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The Idea
by MOS6510 on Tue 16th Oct 2012 09:46 UTC
MOS6510
Member since:
2011-05-12

The world is a happy place, if everybody uses Surface.

I guess.

Reply Score: 4

RE: The Idea
by quackalist on Tue 16th Oct 2012 16:54 UTC in reply to "The Idea"
quackalist Member since:
2007-08-27

Epic fail for the miserable old git market or me anyway.

Reply Score: 0

RE: The Idea
by StephenBeDoper on Tue 16th Oct 2012 17:24 UTC in reply to "The Idea"
StephenBeDoper Member since:
2005-07-06

The world is a happy place, if everybody uses Surface.

I guess.


I think I liked the commercial better back when it was a Kids in the Hall skit:

http://www.youtube.com/watch?v=fZoDS8zty38

Reply Score: 4

No more dancing lessons
by kragil on Tue 16th Oct 2012 10:27 UTC
kragil
Member since:
2006-01-04

When you buy this Surface keyboard for your Ipad you can skip the dancing lessons and be a pro dancer right away ..

That is what _I_ take away from the ad.

Reply Score: 3

Comment by randy7376
by randy7376 on Tue 16th Oct 2012 10:58 UTC
randy7376
Member since:
2005-08-08

Now I know it's true. I am caught in the Matrix.

Reply Score: 3

Comment by abstraction
by abstraction on Tue 16th Oct 2012 11:20 UTC
abstraction
Member since:
2008-11-27

Wow that sucked. They tried to be cool but it just became stereotypical-american-cheesy. And where is Honey Boo Boo?

Reply Score: 4

RE: Comment by abstraction
by WereCatf on Tue 16th Oct 2012 12:42 UTC in reply to "Comment by abstraction"
WereCatf Member since:
2006-02-15

To my eye it looked like an ad for high-school musical comedy. Too much focus on bright colours and fancy choreography. Hell, you can't even tell what they're trying to sell unless you already know.

Reply Score: 5

RE[2]: Comment by abstraction
by earksiinni on Tue 16th Oct 2012 13:49 UTC in reply to "RE: Comment by abstraction"
earksiinni Member since:
2009-03-27

Almost certainly playing off of Glee. https://en.wikipedia.org/wiki/Glee_(TV_series)

Reply Score: 5

So what does this commercial tell us?
by aaronmcohen on Tue 16th Oct 2012 12:04 UTC
aaronmcohen
Member since:
2011-09-19

No pricing, no specs, and no features covered other than the fact it has a keyboard.

The bit that has me concerned about this ad is Microsoft is now in the Ad business supported by services like Bing and Hotmail. I would argue they ate betting the farm on that and cloud. If Microsoft can't communicate what a new flagship product is beyond it has a keyboard, how useful are the rest of their ad services?

Just my $0.02 and I welcome feedback from others.

Reply Score: 3

jackastor Member since:
2009-05-05

They seem to be making a big deal about the detachable keyboard, and nothing else. I suppose Microsoft haven't seen the Asus Transformer.

Reply Score: 1

viton Member since:
2005-08-09

Hey, Asus Transformer lacks this amazing clicking sound.

Reply Score: 4

Morgan Member since:
2005-06-29

No, it most definitely clicks! At least, mine does...

Reply Score: 3

WereCatf Member since:
2006-02-15

They seem to be making a big deal about the detachable keyboard, and nothing else. I suppose Microsoft haven't seen the Asus Transformer.


It would appear that even Microsoft's own marketing department can't see anything about the device so new or innovative that it'd be worth touting about to the general populace, nothing special to draw their attention to or awaken their fascination and interest towards the device with. When even your own marketing department can't find something to focus on and with which to sell the object to your clients you're kind of, well, in a not-so-promising situation.

Reply Score: 3

jackastor Member since:
2009-05-05

Couldn't they spend the commercial showing off all the cool apps that developers have been working o- Oh that's right, WHAT APPS?

Reply Score: 0

The first? No, the second
by Morgan on Tue 16th Oct 2012 12:40 UTC
Morgan
Member since:
2005-06-29

You missed the first one by a few months, and you can see it linked from that Youtube page:

http://www.youtube.com/watch?v=dpzu3HM2CIo

Much better if you ask me; very similar to the Motorola "Droid" ads.

Reply Score: 2

I liked it
by earksiinni on Tue 16th Oct 2012 13:56 UTC
earksiinni
Member since:
2009-03-27

Then again, I also thought Zune was visionary.

Two totally irrational, gut-level associations I made while watching:

1. Doesn't the main actor in this clip (skinny tall guy in the blue sweater at the beginning) also play a really, really creepy role in some movie? Does anyone know what I'm talking about? I found that unnerving.

2. Did anyone else feel like this was filmed in Brasília? (My apologies to the Brazilians here, it's clearly not Brasília, it's just the vibe that I got. Has a very Niemeyer-esque feel to it, albeit less curvy.)

Reply Score: 3

RE: I liked it
by kjmph on Tue 16th Oct 2012 16:14 UTC in reply to "I liked it"
kjmph Member since:
2009-07-17

I recognize that guy/actor/dancer. He did the awesome Music Box short film:

http://www.youtube.com/watch?v=5ekUyxxpBt0

I checked IMDB, and perhaps you are referring to Step Up 3D? I usually skip dance movies, but his role is "Kid Darkness" so it sounds evilish.

Reply Score: 2

v Wow
by ezraz on Tue 16th Oct 2012 17:20 UTC
Not so hot...
by galvanash on Tue 16th Oct 2012 22:27 UTC
galvanash
Member since:
2006-01-25

Apple is much better at this style of advertising. Ill wait for the actual product to decide whether or not I want to buy one.

ps. Is it just me did the angry 8-year olds in catholic school girl uniforms doing their best "You Got Served" routine make you laugh?

Reply Score: 2

Comment by ilovebeer
by ilovebeer on Wed 17th Oct 2012 05:04 UTC
ilovebeer
Member since:
2011-08-08

That ad is no better or worse than the vast majority of other ads out there. It's just typical nonsense. I'm not moved in either direction having viewed the ad. In agreement with what another user commented, I'll see what Surface has to offer and at what price point before I decide whether or not to invest in one.

Reply Score: 3

O_o
by Drunkula on Wed 17th Oct 2012 13:08 UTC
Drunkula
Member since:
2009-09-03

Holy crap! That commercial reminded of the times I did shrooms. WTF was that all about? It says nothing about the product other than it has a detachable keyboard and thing to hold it up.

Reply Score: 1