Linked by Thom Holwerda on Wed 14th Oct 2015 23:15 UTC
Hardware, Embedded Systems

Intel and Microsoft are teaming with three leading PC makers on a new ad campaign designed to make potential computer buyers more aware of all the things a modern PC can do.

The campaign, with the slogan "PC Does What?" is set to be announced Thursday at a Webcast featuring the companies' top marketing executives, according to sources familiar with the companies' plans. It will feature TV, print and online advertisements, sources said.

I expect this to be really cringe-inducing. In other words, we'll get some entertainment out of it.

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How about this one?
by gehersh on Wed 14th Oct 2015 23:25 UTC
gehersh
Member since:
2006-01-03

"PC! It can compute! And it's personal!"

Reply Score: 4

I got one
by darknexus on Wed 14th Oct 2015 23:50 UTC
darknexus
Member since:
2008-07-15

PC does... exactly what it did fifteen years ago, but with a shiny new look.

Reply Score: 6

I got the wrong idea at first
by darknexus on Wed 14th Oct 2015 23:52 UTC
darknexus
Member since:
2008-07-15

With Lenovo involved in a title like that, my brain jumped immediately to the "oh shit, what new adware are they pushing on us now?" mode.

Reply Score: 6

RE: I got the wrong idea at first
by shmerl on Thu 15th Oct 2015 01:59 UTC in reply to "I got the wrong idea at first"
shmerl Member since:
2010-06-08

With MS involved, it can be something like this: https://www.youtube.com/watch?v=tGvHNNOLnCk

Reply Score: 4

RE: I got the wrong idea at first
by WorknMan on Thu 15th Oct 2015 02:14 UTC in reply to "I got the wrong idea at first"
WorknMan Member since:
2005-11-13

With Lenovo involved in a title like that, my brain jumped immediately to the "oh shit, what new adware are they pushing on us now?" mode.
.

LOL. 'PC - it can run 30 pieces of crapware at startup!'

Reply Score: 6

A PC does what?
by WereCatf on Thu 15th Oct 2015 04:44 UTC
WereCatf
Member since:
2006-02-15

I don't think this campaign will really achieve much. Average Jane and Joe use mobile devices so much because of convenience, not because of some technically-cool features they have, and as such trying to woo people into coming back to PCs by pointing out all the cool features just seems like an entirely wrong approach to the whole situation.

I mean, tablets and phones are single devices where everything you need to make use of them is contained in a single package that can be used while lying down, sitting or standing up, they're really easy to take with you everywhere, and generally the battery lasts for a whole day, too. Even very light ultrabook - laptops can't comfortably be used in as many different positions and they still aren't nearly as easy to take with you.

Can PCs do some feature that a phone or tablet can't and an Average Jane or Joe would actually care about that feature enough to make them want a PC? I can't really think of any such feature. Those people that need to do accounting or write long documents or stuff already have PCs, they won't be affected by the campaign, and the more technically-inclined audience also most likely already has one or more PCs, but the people that just want easy communications and content-consumption? They're already well-served!

Reply Score: 3

RE: A PC does what?
by MrHood on Thu 15th Oct 2015 07:45 UTC in reply to "A PC does what?"
MrHood Member since:
2014-12-02

(...) but the people that just want easy communications and content-consumption? They're already well-served!


You mean, the brainwashed part of the population? /s

( sorry... Very politically incorrect, I know, but I couldn't resist >-D )

Reply Score: 1

RE: A PC does what?
by Adurbe on Thu 15th Oct 2015 11:23 UTC in reply to "A PC does what?"
Adurbe Member since:
2005-07-06

I think this is reminding people that Windows systems are actually very versatile. Its been to easy to 'not bother' upgrading the PC/laptop in the corner.
MS and the OEMs need to show people that their 2 hour laptop battery life can now be 12, Within budget.

Reply Score: 2

Comment by kaiwai
by kaiwai on Thu 15th Oct 2015 12:01 UTC
kaiwai
Member since:
2005-07-06

Apple is proof that there is still a lot of life left in the PC market because people are still buying and upgrading but you have to actually offer something compelling other than gimmicky crap such as touch screens. The biggest boat anchor that OEM's suffer from is Windows - Windows 10 being a giant disappointment, the UI is a train wreck of different UI kits resulting in crap scaling on high-dpi screens not to mention disjointedness, I was so hopeful about 'Universal Windows Platform' but it turns out to be yet another layer placed upon the rotting floor boards that is win32 with each passing day that Windows 10 hangs around with no move by Microsoft to come ups with a clear path to get a consistent UI - why would anyone be excited about buying a new computer when no one has ever actually said, "awesome! I can't wait for the next version of Windows" other than the most devout fan and even then with Windows 10 there has been a backlash.

Microsoft need to go back to the drawing board and do something about Windows with a clean slate based and salvage what is worth salvaging from Windows. Until that happens the UI will continue looking like a dogs breakfast and consumers will continue buying PC reluctantly rather than enthusiastically going out to upgrade because Microsoft or some OEM has done something cool.

Reply Score: 2

RE: Comment by kaiwai
by chrish on Thu 15th Oct 2015 13:54 UTC in reply to "Comment by kaiwai"
chrish Member since:
2005-07-14

Don't forget the amazingly shitty touch pads that still plague non-Apple laptops.

"Wow, look at all these great hardware features compared to a (reasonably priced) Mac laptop!"... but don't try using the touch pad. Over-sensitive yet still somehow unreliable for clicking...

Some vendor needs to just license the Apple hardware design and actually put a little effort into the software. Keyboards have mostly gotten better, but touch pads... nope, still as terrible as they were 5+ years ago.

Reply Score: 2

RE[2]: Comment by kaiwai
by tidux on Sat 17th Oct 2015 11:42 UTC in reply to "RE: Comment by kaiwai"
tidux Member since:
2011-08-13

Most of that is a bad Windows driver issue. I've had great luck with touchpads under Linux, even if I do prefer clitmice.

Reply Score: 2

RE[3]: Comment by kaiwai
by chrish on Sat 17th Oct 2015 12:17 UTC in reply to "RE[2]: Comment by kaiwai"
chrish Member since:
2005-07-14

Do you mean the nipple on ThinkPads? Something about my hands or how I type... I've always got to disable those completely or the pointer is flying all over the place. :-P

Reply Score: 2

RE: Comment by kaiwai
by Bill Shooter of Bul on Thu 15th Oct 2015 16:50 UTC in reply to "Comment by kaiwai"
Bill Shooter of Bul Member since:
2006-07-14

Apple is proof that there is still a lot of life left in the PC market because people are still buying and upgrading but you have to actually offer something compelling other than gimmicky crap such as touch screens.


Citation needed. I haven't upgraded my Mac, because I haven't found a compelling reason other than " the next version of os x won't work". But the current version does, and works well enough for what I use it for. The next version will just add crap and slow it down. As long as it gets security updates, I'm good. Then? Not sure, maybe I'll give linux a shot on it again.

Reply Score: 2

RE[2]: Comment by kaiwai
by Bill Shooter of Bul on Thu 15th Oct 2015 18:05 UTC in reply to "RE: Comment by kaiwai"
Bill Shooter of Bul Member since:
2006-07-14

Honestly, the improvements on macs have been little more than spec bumps. Not much different than the PC landscape.

Reply Score: 2

Comment by drcouzelis
by drcouzelis on Thu 15th Oct 2015 13:47 UTC
drcouzelis
Member since:
2010-01-11

make potential computer buyers more aware of all the things a modern PC can do.


In my opinion, one of the most amazing features of any computer is that, if it's connected to the Internet, it can host it's own website - easily, for free, no ads (especially considering services like duckdns.org). And that's been the case since the invention of the Internet.

So much power available to every computer owner and almost no one knows of its existence.

Think the new ad campaign will highlight that feature? ;)

Edited 2015-10-15 13:47 UTC

Reply Score: 2

RE: Comment by drcouzelis
by Bill Shooter of Bul on Thu 15th Oct 2015 18:07 UTC in reply to "Comment by drcouzelis"
Bill Shooter of Bul Member since:
2006-07-14

There are things that computers can do, and things that they should do.

Having the average windows user host a website open to the internet, is probably not a good idea for anyone who isn't involved in the illicit trade for botnets.

Reply Score: 3

That 's remind me something...
by _QJ_ on Thu 15th Oct 2015 14:22 UTC
_QJ_
Member since:
2009-03-12

This motto :

- "PC: A device to speed up and automate errors."

;-)

Reply Score: 1

Comment by dionicio
by dionicio on Thu 15th Oct 2015 20:31 UTC
dionicio
Member since:
2006-07-12

Miserable state of the industry. Curious thing is that they look out searching for reasons. To me last exhalation went with UEFI.

Reply Score: 1

Meanwhile, at the ranch...
by dionicio on Thu 15th Oct 2015 20:48 UTC
dionicio
Member since:
2006-07-12

Everything is 'corraled'. Who cares? Programmers the least. Not fun, anymore.

Reply Score: 1

On the hard side...
by dionicio on Thu 15th Oct 2015 20:57 UTC
dionicio
Member since:
2006-07-12

Years now that I don't assemble a new one. Big laptops -without batteries- killed the modular PC at the desktop space. Want to repair one? Send to factory service, and good luck.

Reply Score: 1

Existencialism...
by dionicio on Thu 15th Oct 2015 21:20 UTC
dionicio
Member since:
2006-07-12

You know is over when head lines go along Mahogani/Graphite issues.

Reply Score: 1

Unfullfilment...
by dionicio on Thu 15th Oct 2015 21:52 UTC
dionicio
Member since:
2006-07-12

30 years not delivering on the promise of enabling people do things they can't. Things people want.

Reply Score: 1

On videophones...
by dionicio on Thu 15th Oct 2015 21:57 UTC in reply to "Unfullfilment..."
dionicio Member since:
2006-07-12

Was that task such a big one, fifteen years ago? Industry simply didn't want to. Don't want to.

Reply Score: 1

Get a new form factor
by unclefester on Fri 16th Oct 2015 05:44 UTC
unclefester
Member since:
2007-01-13

It amazes me that in 2015 manufacturers are still trying to sell huge ugly ATX cases with 65W processors and noisy fans to hone users. I'd say a hell of a lot of us would rather buy a silent low-powered Atom/ARM device for $150.

Reply Score: 3

RE: Get a new form factor
by darknexus on Fri 16th Oct 2015 15:18 UTC in reply to "Get a new form factor"
darknexus Member since:
2008-07-15

It amazes me that in 2015 manufacturers are still trying to sell huge ugly ATX cases with 65W processors and noisy fans to hone users. I'd say a hell of a lot of us would rather buy a silent low-powered Atom/ARM device for $150.

They do. They're called tablets.

Reply Score: 2

RE[2]: Get a new form factor
by unclefester on Sun 18th Oct 2015 04:55 UTC in reply to "RE: Get a new form factor"
unclefester Member since:
2007-01-13

"It amazes me that in 2015 manufacturers are still trying to sell huge ugly ATX cases with 65W processors and noisy fans to hone users. I'd say a hell of a lot of us would rather buy a silent low-powered Atom/ARM device for $150.

They do. They're called tablets.
"

I meant small form factor desktops that support large
monitors.

Reply Score: 2

Comment by juzzlin
by juzzlin on Fri 16th Oct 2015 10:45 UTC
juzzlin
Member since:
2011-05-06

The best feature of a PC is that it can run Linux.

Reply Score: 2

just seen one
by Adurbe on Mon 19th Oct 2015 13:27 UTC
Adurbe
Member since:
2005-07-06

It's painful. I'm still reeling from cringing to much.

Reply Score: 2