Linked by Thom Holwerda on Tue 8th Aug 2006 13:05 UTC
Yesterday, Steve Jobs of Apple held his usual keynote speech at the Apple Worldwide Developer Conference at the Moscone Center, San Fransisco. I usually thoroughly enjoy Jobs's keynotes; they are a well-planned piece of theater, complete with drama, comedy, and even action. In between, of course, some new products are announced, and some meaningless figures are given (classic example of spin doctoring: use only the figures of your strongest market, in Apple's case, the US laptop market; ignore the rest). However, this time, the theater part seemed to far outweigh the new-products-part. And that's a shame. Note: The, Tuesday Eve Column.
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Member since:
2005-06-29
The keynote's been overdiscussed recently, but I for one fear that these "top secret" features are actually just vapor, much like yesterday's announcement of "new features". Possibly a black-on-black interface, but... what else? People were expecting so much more and only got a few addons that could've been run on Tiger anyway. In fact, everything he demoed was just apps - it didn't relate to the core OS, everything but the pervasive 64-bitness. And new products? They were all totally expected, announced long before WWDC... This is a bit sad and uninspiring.