
Yesterday, Steve Jobs of Apple held his usual keynote speech at the Apple Worldwide Developer Conference at the Moscone Center, San Fransisco. I usually thoroughly enjoy Jobs's keynotes; they are a well-planned piece of theater, complete with drama, comedy, and even action. In between, of course, some new products are announced, and some meaningless figures are given (classic example of spin doctoring: use only the figures of your strongest market, in Apple's case, the US laptop market; ignore the rest). However, this time, the theater part seemed to far outweigh the new-products-part. And that's a shame.
Note: The, Tuesday Eve Column.
Member since:
2005-07-06
However Steve never said that places was a new idea, he said it was new for the mac. I think everyone, including steve knows that linux with X11 has been doing this for years.
How about NeXT Step? you think he ran the company for a couple of years without *knowing* that his flag ship operating system had that feature.
I'd say that a good number of features we see today existed in NeXT years ago, but without a nice consumer and hype friendly interface; Steve can now wheel out these NeXT features to an ignorant public; believe me, there are alot of ignorant programmers who don't actually have a clue what is happening in the IT world, and then pass these 'innovations' off as new features.
Personally, I don't see anything wrong with that; Steve Jobs is a show man, just like Bill Gates; both get up on stage and give their product the hard sell; its up to you the consumer to look behind the hype and ask yourself, "what does this new product do for me" before being yet another lemming to run off to the store and purchase a copy of the next wizz bang OS or office suite.