Linked by Thom Holwerda on Sat 19th Aug 2006 22:01 UTC
Apple Newly published data from the American Customer Satisfaction Index show that Apple leads other personal computer manufacturers, beating out Dell, HP and others. On a 100 point scale, Apple merited a score of 83, according to the ACSI, a 2.5 percent year-over-year increase and a 7.8 percent increase from 1995, the first year the ACSI measured the PC industry. The annual ACSI is sponsored by the American Society for Quality and University of Michigan's M. Ross School of Business. It's derived from phone interviews with customers contacted by using digital-dial telephone samples. More than 70000 consumers are identified and interviewed annually.
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think different!
by smashIt on Sun 20th Aug 2006 18:56 UTC
smashIt
Member since:
2005-07-06

the difference is in the way customers think

from my experience:
if something breaks i'm pissed because the manufecturer didn't do his QC-part.
when an apple breaks it's repaired and the apple folks are happy that they got such great support.

or do you know a rational reason why a company wich is recaling batteries once a year can be number 1?

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