Linked by Thom Holwerda on Thu 14th Sep 2006 16:00 UTC, submitted by Sonia Mehta
Apple "I want Vista to be a better OS than it's been promoted to be, but at the same time, I also want OS X to finally receive the public adoption that it deserves. Now is the time for Apple to creatively promote its Macintosh platform with OS X. This is the critical hour, and if Apple is able to take advantage of the uneasy feeling that many have towards Vista, then they could attract an untold amount of new users."
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Apple is already there
by moleskine on Thu 14th Sep 2006 17:02 UTC
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Apple doesn't need to trump Vista or suddenly acquire shedloads of new users. A sudden and huge increase in new users would throw the company into turmoil, damage its brand image and almost certain gain it a rep for awful customer support (because they'd be overwhelmed).

Apple needs a nice, steady increase in high-value users who'll pay and go on paying for Apple hardware and the Apple way. With regard to Vista, I suspect this is what Apple's marketing will be aiming for. Even a relatively small gain in total share of the PC market would give Apple all the new users it can handle as well as a hefty increase in turnover and profits.

After all, with Vista Microsoft just get a one-off purchase per user. Apple, if they are canny, get an income stream from their users that can continue for years - software updates, new hardware and all the rest.

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