Linked by Thom Holwerda on Thu 14th Sep 2006 16:00 UTC, submitted by Sonia Mehta
Apple "I want Vista to be a better OS than it's been promoted to be, but at the same time, I also want OS X to finally receive the public adoption that it deserves. Now is the time for Apple to creatively promote its Macintosh platform with OS X. This is the critical hour, and if Apple is able to take advantage of the uneasy feeling that many have towards Vista, then they could attract an untold amount of new users."
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RE[5]: ...
by alcibiades on Thu 14th Sep 2006 19:57 UTC in reply to "RE[4]: ..."
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No, not exactly, or not quite like that.

To get to the 10-15% they would have to sell the OS to people other than their present base, ie the ones who will buy Apple hardware to run it. If they could gain this share with the present model, they would probably be fine. But they can't. So they would have to emulate MS in terms of distribution channel, pricing, support and so on. But if they did this, they wouldn't have the same volumes, at least at first. So the R&D would be written off against smaller unit sales. The marketing expenses of the OEM channel would be written off against smaller unit sales. There would be little in this higher cost method of operation compared to MS to differentiate them for consumers. So they might, might, end up playing MS game but at lower volumes.

You can see that its not silly to decide against trying this. I'm not sure if its right or wrong. But reasonable people could decide no.

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