Linked by Thom Holwerda on Thu 21st Sep 2006 20:48 UTC
AMD AMD chief executive Hector Ruiz said Wednesday that Apple will eventually use its microprocessors alongside those from Intel. Ruiz made the comments during a dinner speech at the Commonwealth Club in San Francisco, according to Bloomberg. "Everybody wants choice," he said, adding that rival Intel's practices have stifled the PC industry's growth. "Knowing Apple, why would they want to be held hostage like everyone else has been?"
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On what grounds?
by Jody on Fri 22nd Sep 2006 05:51 UTC
Jody
Member since:
2005-06-30

I believe Intel's per processor manufacturing costs are lower than AMD's, and I am sure the pricing Apple gets is completive, likely even cheaper than what AMD would offer.

Currently Core 2 looks like it is going to be a strong contender for a while in performance and price and Intel's mobile line has always been strong.

Apple other product is their Xserv server and computing clusters, 2 more areas where Intel holds a dominant position.

I also wouldn't be shocked if Intel played an important role in helping Apple design an X86 compiler and motherboards.

I think in shifting away from PowerPC, Apple was looking to move into something more mainstream to keep up without skyrocketing R&D costs.

The cost of additional R&D and testing associated with including AMD processors as well as a reduction in their volume discounts with Intel means (at least in the short term) bundling AMD is not worth it.

Maybe AMD has some kind of long term plan cooking, but who doesn't? What if ATI tanks after they throw away the ATI name and put it under new management?

If AMD's processors become such a powerful product that Apple will have no other choice, then what difference will it make if Apple is buying or not since they would have the rest of the industry at their door step anyway?

I think CEO's generate hype like this once in a while because they are good for short term gains in the stock price.

Edited 2006-09-22 06:07

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