Linked by Thom Holwerda on Thu 11th Aug 2005 17:30 UTC, submitted by anonymous
General Development Do you think the pixel is the only unit of measurement for building graphical displays? Come on, you can measure better than that! This article offers tips for user-friendly HTML layout and interface design, and explains why pixels aren't always the best unit for the job.
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Andre Siegel
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If web site owner really cared for "graphical presentations" and perfect looks, they would make sure the adverisments displayed would be in sync with the rest of the site's design.

The point of adverts is that you READ them. The only way to make you take notice of them is by looking different from the rest of the website. As studies have shown in the past, the human brain can learn quick how to differentiate between "uninteresting" and "interesting" graphical elements on a website.

The only solution to circumvent the self-learning "advert blocker" in our head is to make banners stand out as much as possible. A minority of people will get frustrated if a banner takes away too much attention. Those people are unlikely to buy from you. (I consider myself part of that group.) For the majority of people, however, annoying banners do work quite well according to marketing studies.

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