Linked by Thom Holwerda on Thu 11th Aug 2005 17:30 UTC, submitted by anonymous
General Development Do you think the pixel is the only unit of measurement for building graphical displays? Come on, you can measure better than that! This article offers tips for user-friendly HTML layout and interface design, and explains why pixels aren't always the best unit for the job.
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Andre Siegel
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Interesting, that you replied to my rant, but not to the rest of the points in my post ;) .

Well, you were stating your subjective experiences. If a website looks bad in YOUR browser, YOU won't buy from this company. There is not much to say about that. It does not contradict what I said in any way.

We were not discussing "broken layout vs. dynamic layout" but "fixed layout vs. dynamic layout". And websites with a fixed layout do not necessarily look bad in your browser. Simple as that.

more often than not I see web sites having more "sophisticated graphical presentations" than information. It's the latter why I browse the web.

And another comment about your subjective experience. This discussion is not really about why *you* browse the web. Have you ever seen a TV advert for parfums? Are there any hard facts in those ads? Is there anything that *you* would consider "information" in those commercials which basically only consist of pure eyecandy and one or two spoken words? (Models, highly stylized scenes at the beach in black/white, etc.)

No? Well, the thing is that millions of people buy parfums because of those type of commercials. There are no hard facts, just pure emotion. The ads either talk to you on a subliminal level or they don't. And all of this is achieved just via visuals.

Of course, this is an extreme example. But it gets the point across quite well. The "homo oeconomicus" does not exist in real life. Emotions play a much bigger role in most people's everyday buying decisions than price information and exact feature comparisons. And this is and must be reflected in web design too.

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