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It's right there in the places menu (one to the right of Applications on the desktop) and it has a very clear name. What would you suggest? I think some users are just so conditioned to the idea that CD burning is provided by a third party application that they don't even notice the integrated solution if it stares them right at their face. That cannot necessarily be fixed by the software, so why not tell them about it when they ask? Of course K3B is always a safe bet, but there is no reason to tell them to install K3B if all they want is to burn an image file.