Linked by Thom Holwerda on Wed 24th Aug 2005 20:42 UTC
Intel Intel, happy with its success launching the Centrino brand, on Wednesday introduced a new brand called VIIV for entertainment PCs. One feature of VIIV will be automatic transcoding--ensuring that audio or video encoded in one format can be translated into one the user's computer can actually handle without user intervention. Another feature will be instant shutdown and start-up that will work as fast as it does in consumer electronic devices such as DVD players.
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And Under the hood?
by shotsman on Thu 25th Aug 2005 05:28 UTC
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Whats the betting that somewhere along the way it will have hardware DRM fully embedded to keep all those nice devices that employ this technology from playing all those 'ripped' off music & video tracks?
Only time will tell if VIIV is real technoloty or just another marketing jingle!

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