Linked by Thom Holwerda on Wed 2nd May 2007 19:19 UTC, submitted by DevL
Apple Steve Jobs writes about Apple's efforts to become a more enironmental friendly company. "Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple's current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well." Among other things, Apple will introduce LEDs in displays to Macs this year.
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by iskios on Wed 2nd May 2007 20:14 UTC in reply to "RE"
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It's about balance. I own computers, some of which I have gotten from colleges and companies that would have scrapped them right into the local land fills. I do not drive, I use a rather minimal amount of paper, etc.

I do not pretend that I do not pollute the world in my own way, everyone does, but I do hope that by living a certain way I am keeping a certain balancing act going that keeps me polluting the world a little less.

Does that little bit mean much? Maybe not, that one drop in the ocean usually doesn't, but if millions of us try to do it, we start to make a difference.

So, i understand your rant, Green has become as much a buzzword as buying trinkets has become charity, but we can hope to inspire people to make their little difference here and there, and what's wrong with that?

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