Linked by Thom Holwerda on Wed 2nd May 2007 19:19 UTC, submitted by DevL
Apple Steve Jobs writes about Apple's efforts to become a more enironmental friendly company. "Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple's current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well." Among other things, Apple will introduce LEDs in displays to Macs this year.
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by zbrimhall on Wed 2nd May 2007 20:20 UTC in reply to "RE"
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So let me get this straight: you would have the whole world stop buying computers, stop driving cars, stop, in effect, using energy that comes from a power plant.

Um, no.

Look, I'm all for people driving less (I don't own a car) and getting off their fat arses to carry their own weight for a while. And I'm all for finding alternatives to energy sources that we know are doing damage to our environment. But the fact is, our society *depends* on the things you would have us give up. There exists this idea of sustainable living--and I believe these "green" products play to this idea--wherein we acknowledge that we don't want to stop our society, but rather change our behavior enough that the impact we have on our environment is mitigated, and ideally eliminated, by the methods of conservation that we adopt.

Now, given that, would you rather fight for a society that doesn't burn fuel (ain't gonna happen), or fight for a society that makes conscientious decisions about what it does with the energy the burnt fuel provides, with the goal of finding ways to affect positive change that balances out the harm we're doing? I for one applaud any company that recognizes the importance of gradual--and voluntary!--adoption of cleaner practices.

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