Linked by Thom Holwerda on Fri 4th May 2007 14:27 UTC, submitted by ozonehole
Apple "Colleagues at my former outlet, PC World magazine, have told me that Editor-in-Chief Harry McCracken quit abruptly today because the company's new CEO, Colin Crawford, tried to kill a story about Apple and Steve Jobs. The piece, a whimsical article titled 'Ten Things We Hate About Apple', was still in draft form when Crawford killed it. McCracken said no way and walked after Crawford refused to compromise. Apparently Crawford also told editors that product reviews in the magazine were too critical of vendors, especially ones who advertise in the magazine, and that they had to start being nicer to advertisers."
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There has to be a balance
by jaypee on Fri 4th May 2007 18:18 UTC
jaypee
Member since:
2005-07-28

I can understand not wanting to lose advertisers, as they are the lifeblood of a print publication. However, many readers look to a magazine, particularly one which reviews/rates products, for a certain objectivity that helps inform their decisions/perspectives. If your recommendation helps steer me to a product that I end up dissatisfied with and I find out your rating is based on your business relationship with that company, I would no longer buy the magazine.

This is where the balance comes into play. Advertisers pay for eyeballs to view their ads and, hopefully, buy their products. If you lose credibility with readers, you lose subscriptions and advertisers.

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