Linked by Michael Reed on Wed 21st Nov 2007 14:13 UTC
When computer company Apple announced that they were planning to make a phone, most pundits felt sure that Apple would produce something a bit different from the crowd. An Apple phone would have to be a plush, prestige unit and the product of a thoughtful design process.
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Member since:
2006-01-04
Sometimes I think that people in the "geeky" crowd tend to overestimate the importance of functional demands vs. non-functional demands. Of course functions (or features) are what gets the job done. But non-functional demands (ease of use, simplicity, "feel good factor" etc.) tells us about how the job gets done.
I am certainly not saying that the "bling" factor is not a major reason behind the iPhone hype. My point is that valuing non-functional attributes is not in itself irrational, but actually very important. Its just that the process of valuing non-functional aspects is very hard, and the process will often be based on emotions.
Edited 2007-11-21 15:01