Linked by Thom Holwerda on Thu 7th Feb 2008 22:39 UTC
Apple After reviewing the HDD model, Ars now looks at the SSD variant of the MacBook Air. They conclude: "The USD 1300 question is whether the SSD is worth the extra cash. The answer seems to be no. I experienced only moderate gains in battery life and not very noticeable speed differences. The one major benefit of the SSD model is that it doesn't cause the same types of slowdowns as the HDD model during times of high disk activity, and that's certainly a huge plus. Speedy read times are great, too, but they are balanced out by pokey write times. Still, even if it's more usable, it's hard to justify the huge price difference for the SSD model."
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Typical
by jasutton on Fri 8th Feb 2008 00:29 UTC
jasutton
Member since:
2006-03-28

I see this news as typical for two reasons:

1) Every time a new technology emerges that solves certain problems, it creates problems in other areas. In this case, SSDs improve read performance in most cases while the giving up ground in write operations. These types of new technologies are always exorbitant in price, as manufacturers feel that it's the only way they can recoup their R&D bills. They may be right in doing so, even though I believe they could probably increase profits by introducing at a lower price, thus stimulating the adoption of said technology. But that's an economic issue that could be debated forever. Bottom line here is that, while a year ago, everyone thought that the introduction of SSDs would significantly increase battery life on laptops, SSDs have failed to live up to that expectation. I believe this to be typical of first-generation innovations.

2) The other reason this is typical is that Apple has consistently had high prices on all their products. Apple's profit margins depend on their loyal customer base assuming that if they spend an extra $xxxx on an Apple product, it will always result in receiving a significantly better product. Bottom line here is that Apple is simply introducing a so-so product with a high price tag in order to pin a "we're innovative" tag on itself. Typical Apple move.

Don't get me wrong, I'm really interested in how SSDs will improve in the future, but I don't see them as being viable in the market as long as the price is so high. I'm also not beating up on Apple. Apple is a business, and businesses exist to make money.

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