Linked by Thom Holwerda on Tue 19th Feb 2008 13:24 UTC, submitted by wakeupneo
Multimedia, AV Toshiba said Tuesday it will no longer manufacture HD-DVDs, effectively ending the long-running battle with the rival Blu-ray for a dominant high-definition format. Toshiba said it made the decision to cease developing, manufacturing, and marketing HD-DVDs after 'recent major changes in the market'. It promised to continue offering support and service for all 1.3+ million Toshiba HD-DVDs sold so far.
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by embleau on Tue 19th Feb 2008 23:30 UTC
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And Sony rules the world......

Blu-Ray WILL be and IS the new LaserDisc.... Only highend home theatre tech-heads will buy it and use it. It will NOT replace DVD in the common market for a long time if ever. That's why I dont' care about it or HD-DVD. The "Next" thing will be maybe be the DVD dethroner. then that comes I'll care.

What I do care about is the Sony is playing a market manipulation game and is TELLING you the consumer what you want and will buy. This is actually a sad day for the free market.

But you forget..... The consumer had a choice during the 80s and early 90s. VHS or Laserdisc. Laserdisc was FAR superior in quality and most TVs had SVideo ports. The public was NOT ready nor wanting it. Laserdiscs stayed with the "Enthusiasts". The public poured ALOT of money into VHS. Digital Versatile Disc (DVD) hit the market about 1996, The players were cheaper at launch than Blu-Ray was. the market was ready for the progression. Most people saw the advantage because of the physical format being like a CD. Those same people have now for 8+ years have been buying movies on DVD and replacing VHS movies on DVD. Most of those people still don't even use SVIDEO or Component video to connect to their TVs. Hell my mom just bought a HD LCD TV and connected her cable box via coax and bitched about the picture looking like shit, I had to school her in HDMI. My point is.... Most consumers dont' see the difference in Blu-ray other than it's more money. Blu-ray looks like a DVD that look likes a CD. Blu-ray has caught as much as it has for one reason... the Playstation fanboys. They all bought the OVERPRICED PS3 for the games.. and got a Blu-ray player too. I bet you also that more than 50% of them don't even have a HDTV or use the composite video and audio plugs still too. They buy a couple Blurays movies because they can. When the DVD came out, within a year all the movie retail stores had more DVDs on shelves than VHS, I remember this clearly because that's when I bought my first Toshiba DVD player, 1997. We are starting to push into the 2nd year of Blu-ray and in stores only less than 5% of retail movie space is Bluray/HDDVD. It is not catching on at the same rate as DVD did in no way and it would have been even less if Sony didn't force feed it to the PS3 users. Because it didn't offer the common consumer ANY physical or practical advantage over DVD.

Now let's jump to a theoretical future in 5 years... New breakthrughs in media come. Be it Flash based media or a holographic media.... Movies can now be stored on a medium a bit bigger than a stamp. Movies in full HD with multi-7 Channel audio streams. This will appeal to the average consumer more... it's physically practical. Where VHS tapes worn out the more you played them gave way to a Disc that is never touched while played, but can be manhandled and ruined. DVDs will give way to a smaller medium that is not easily ruined in the same way and takes up less storage space for both retail and home users.

-- off soapbox.

PS... I agree Blu-ray is an AWESOME technology... but the average consumer will not see it nor embrace it. Stop thinking like a tech geek and think like a realist, Trust me it's hard.

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