Linked by Thom Holwerda on Fri 9th May 2008 11:11 UTC
Last week, when Microsoft's attempt at buying Yahoo stranded, Steve Ballmer specifically mentioned Google, and how a possible deal between Google and Yahoo would limit choice and competition in the marketplace. Google explained yesterday how it would fend off possible antritrust concerns following an ad-sharing deal with Yahoo. In addtion, Google noted the irony in Microsoft's complaints.
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Google has had a monopoly on search for quite awhile now,
How are they a monopoly? A monopoly entails more than just having a large market share. You can get a large market share simply by being the very best at what you do. Monopoly is less about market share numbers and more about barriers to entry for other players. Unlike switching operating systems, switching search engines is trivial even for less savvy users. I see no real barriers to entry for the competition beyond having the ability to do a better job of search than does Google.
Most Windows PCs I encounter come with IE as the default browser and default to MSN for their home page. Vista let's you click once on setup to choose Microsoft for all your online service needs, and (I believe someone counted and reported) 40 clicks and some know-how to actually set yourself up for non-MS services. (40 may not be exactly right, but I did take a glance for myself and it was a lot.) Even Microsofts desktop OS monopoly leverage has not been enough to counter Google's advantage of quality and effectiveness.
Google does what they do very well. They have a large market share. But they are not a monopoly.
Member since:
2005-07-24
How are they a monopoly? A monopoly entails more than just having a large market share. You can get a large market share simply by being the very best at what you do. Monopoly is less about market share numbers and more about barriers to entry for other players. Unlike switching operating systems, switching search engines is trivial even for less savvy users. I see no real barriers to entry for the competition beyond having the ability to do a better job of search than does Google.
Most Windows PCs I encounter come with IE as the default browser and default to MSN for their home page. Vista let's you click once on setup to choose Microsoft for all your online service needs, and (I believe someone counted and reported) 40 clicks and some know-how to actually set yourself up for non-MS services. (40 may not be exactly right, but I did take a glance for myself and it was a lot.) Even Microsofts desktop OS monopoly leverage has not been enough to counter Google's advantage of quality and effectiveness.
Google does what they do very well. They have a large market share. But they are not a monopoly.
Edited 2008-05-09 12:37 UTC