Linked by David Adams on Thu 22nd May 2008 16:21 UTC, submitted by Laurence
Microsoft BBC News reports that Microsoft has come up with an interesting strategy to increase usage of its Live Search service: it is "offering "cold, hard cash" to persuade users to shop online using its Live Search engine and help the company catch up to rival Google. The savings range between 2% and 30% on products sold by select retailers through its so-called cashback service... '2008 is the year that search got competitive,' said Bill Gates."
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RE: Comment by TechGeek
by CrazyDude1 on Thu 22nd May 2008 17:06 UTC in reply to "Comment by TechGeek"
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This is not entirely true. The problem here is with perception. Google has become the household name but if you look at the search results from live and google, both have their strengths.

Similarly video search is much better in live where you can just put the mouse pointer on a video and it plays briefly making it very easy to find videos without opening each one of them.

Live image search's UI is also better than google as you don't need to click next page, next page etc.

But still people prefer Google. So giving these incentives is just one way to attact people to try and use live. Ofcourse if they don't like it they will not stick with live.

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