Linked by Thom Holwerda on Wed 11th Jun 2008 23:37 UTC
Apple We're continuing our detailed coverage of all the bits and pieces dripping from the Worldwide Developers Conference in San Fransisco. As you all might recall, Apple bought a chip company called P.A. Semi not too long ago, a maker of low-power PowerPC chips, fuelling rumours Apple might use them in its own products such as the iPhone and iPod. This has now been confirmed by His Steveness himself.
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RE: Strange move
by Touvan on Thu 12th Jun 2008 14:50 UTC in reply to "Strange move"
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I think the story is different with SoC chips.

For these types of devices what they've done with P.A. is really just an extension of what they do with their custom hardware in general. They take a generally available CPU (nVidia chose ARM chips for it's SoC, Apple will use P.A. chips), and integrate it in silicon with their own parts, or licensed third party parts. That's remarkably similar to their current model - take the chip, Intel, ARM or whatever, and put it on a circuit board with other licensed chips (and maybe some custom/proprietary ones, like nVidia does).

The only difference is the package they are putting it in. They've shifted to micro chip level integration, in addition to circuit board integration.

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