Linked by Thom Holwerda on Mon 16th Jun 2008 21:51 UTC, submitted by irbis
AMD AMD has seen a few serious setbacks lately, especially with their Barcelona server processor, but it seems as if the company is trying hard to get things back on track. The first step in solving an issue is acknowledging it exists in the first place, and AMD CEO Hector Ruiz did just that last December. "We blew it and we're very humbled by it and we learned from it and we're not going to do it again." Reseller Advocate Magazine asks, are you ready to believe him?
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AMD has been on the outs for awhile now, but things have turned around and are going to get better. Remember, having the performance crown doesn't get you a whole lot besides bragging rights and some free marketing. To be successful AMD has to be competitive in the mainstream in performance, power and price -- In which light, they're not nearly as far behind as you'd believe looking only at the high-end market segments.

The same goes for the GPU market competing against nVidia. AMD doesn't even seem to be pursuing the high-end GPU market with single-chip solutions at this point, letting their x2s compete with nVidia's high-end single-chip solutions. However, the new ATI card (4850) launching next Wednesday is, by early accounts, competitive (+/- 15% or so) with nVidia's current high-end card, the 9800, at less than half the price. The higher-end variant, the Radeon 4870, should be competitive with nVidia's next-gen (also due soon) high-end GPU, and again will have a significant price advantage.

Some people will pay twice as much for 10% more performance, but most will not -- and that's the market you have to be competitive in to succeed.

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