Linked by Thom Holwerda on Thu 15th Sep 2005 20:04 UTC, submitted by kellym
Apple Why didn't Jobs, ever the maverick, opt for the scrappy challenger, Advanced Micro Devices, instead of the old-money establishment, Intel? The reason, industry analysts say, is that Jobs has a clear goal in mind: innovative designs. And such designs require the lowest-voltage chips, which IBM and Freescale were not going to make with the PowerPC chip core - and which AMD has not yet perfected.
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by deathshadow on Fri 16th Sep 2005 06:19 UTC
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Ok, I fail to see what lower power has to do with innovation. I can certainly see the interest in using it in smaller devices being a sensible choice...

But what the hell does innovation have to do with it?

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