Linked by The Bitland Prince on Tue 9th Sep 2008 17:50 UTC
When Google released its new (and first) browser a few days ago (Chrome), many praised that move or welcomed this new player into the arena, but many others simply were a bit surprised and wondered if a new browser was really needed when this market already features IE, Firefox, Opera, Safari, Konqueror and a plethora of smaller ones. While IE is still leader, those who aren't satisfied with it have a good choice of alternatives, especially in Firefox and Opera. So fasten your seat belt to join me in a ride which will attempt to explain why this browser war could be a threat to Google's very foundation and why Chrome is maybe the most important move Google could have done to protect itself.
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Member since:
2006-09-22
Yes, but by having their own browser they accomplish a few more things: They have complete control of their own window to the internet, they also gain developer mind-share thanks to the technologies Chrome came with and broader brand presence (Google sponsoring Mozilla is less visible than a real Google Browser).
Moreover, I'm sure that someday we'll see Chrome-only features in Google services like Gmail or Docs, making the browser a must-use for those who use those services. More people browsing without adblock apps means more ad views too.
Along with said services, Chrome is yet another way to track people's online behavior and preferences, and we all know that solid information means power and money in our current information-centric world.
Or maybe I'm pulling this too far, heh