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"Perhaps things have changed. When I was in school we used a lot of dtf files and content was more important than file format."
Things have changed for school. Unfortunately they have also changed on the outside. When applying for a job, 95% of all companies/agencies want your resume emailed to them in MS Word Format. Sending them a PDF file is as good as never getting called for an interview. Ridiculous yes, however it is reality, at least here in the US. So in reality these day, sadly, format is more important than content to business.