Linked by Adam S on Tue 14th Oct 2008 12:30 UTC
Windows According to the official Windows Vista Blog, Microsoft has decided that, in order to keep things simple, the OS code-named "Windows 7" will officially be called "Windows 7." Sayeth the poster: "since we began development of the next version of the Windows client operating system we have been referring to it by a codename, "Windows 7." But now is a good time to announce that we've decided to officially call the next version of Windows, "Windows 7."" Of course, this introduces a major issue - if the version number of Windows 7 is, in fact, 6.1 or 6.2, as many expect, how can you call it Windows 7? And if the kernel version is updated to version 7, how many apps and drivers might fail due to poor version checking? I'm sure the upcoming PDC and WinHEC events will shed some light on this.
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calling it windows7 is the worst possible name as its entirely misleading on several levels.

It is obvious you have never worked in marketing before or associated with a lot of marketing folks. Bigger numbers are better in marketing. It is a perceptual thing; it makes people feel like they are getting their money's worth. Following software engineering standards is not part of the marketing world.

Exactly, in fact I was a bit surprised they didn't name it:
"Windows 12, We went one higher than 11!"

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