Anand Lal Shimpi, founder of Anandtech.com, had the opportunity to sit down with Carrell Killebrew, Eric Demers, Mike Schmit and Mark Leather, collectivley known as the designers behind the current crop of AMD graphics chips, and quiz them about how the RV770 graphics chip came about. In the article, Anand recounts the history that influenced the chip's design and the obstacles that were overcome from his two hours meeting with the design team.
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Definitely not a light read, but a great article. Having work at 2 very large engineering companies myself, it presents a rather accurate depiction of how the decision / design process of a new product goes. Espicially when you take into account the design engineers vs management perspective and how risks need to be taken to be successful in high technology.
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2005-09-22
Definitely not a light read, but a great article. Having work at 2 very large engineering companies myself, it presents a rather accurate depiction of how the decision / design process of a new product goes. Espicially when you take into account the design engineers vs management perspective and how risks need to be taken to be successful in high technology.
Great article. Well worth my time.