Linked by Thom Holwerda on Fri 13th Feb 2009 10:46 UTC
Following in the footsteps of the likes of Apple and Sony, Microsoft has announced via a press release that it is going to launch a chain of Microsoft-owned and operated retail stores. From the press release it becomes clear that the retail stores are not so much about making huge profits, but more about learning from customers what they want and to spread the Microsoft brand.
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Member since:
2008-06-29
It sounds like a bad joke at first but in reality it's a good idea. Take into account that they would have higher profit margins selling hardware and software direct to customers and cutting out the middle man. As long as the store overhead doesn't eat too much of the gross profit it's a win for Microsoft. Keep the stores in major cities or near factory outlets. I'll believe it when I see it.