Linked by Thom Holwerda on Wed 18th Feb 2009 14:36 UTC
Apple With the economy in decline, many fear that the one company to take the financial blow would be Apple. The company focusses on the higher end of the market (at least in price), and with many people having less and less money to spend, as well as facing insecure financial prospects, people may decide to choose for a cheaper, non-Apple computer. Piper Jaffray, an Apple-friendly analyst firm, has projected that the Cupertino company is about to face a decline in year-over-year Mac sales; for the first time in six years.
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RE: Profit Margins
by PowerMacX on Wed 18th Feb 2009 16:40 UTC in reply to "Profit Margins"
PowerMacX
Member since:
2005-11-06

Something to consider is that "Apple is losing sales by not having a netbook" is not in and on itself a good reason for them to have one.

Why? Because an Apple netbook would canibalize sales of their notebooks to some extent. They must have figured out that selling more low-margin machines simply wouldn't compensate the decrease it would cause in sales of their high margin notebooks.

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