Linked by Thom Holwerda on Wed 25th Feb 2009 10:17 UTC
Microsoft Microsoft's CEO Steve Ballmer had some interesting things to say yesterday about which companies Microsoft sees as its competitors in the client operating system space. You'd think Apple was their number one competitor - and you'd be wrong. Microsoft sees two other competitors as their primary adversaries.
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RE: Comment by Darkmage
by rbrhood on Wed 25th Feb 2009 19:22 UTC in reply to "Comment by Darkmage"
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Apple isn't a threat to microsoft because Apple can never gain 100%. If Apple gain 100% share it'll destroy their exclusive/cool image.

Competent marketing people (of which Apple has its share) can always generate 'exclusivity'. You know, some people will pay good money for water that is less pure than tap water, so long as it comes in a bottle with the right brand on the label. This can be done within the product range of one company, too. Simply create more exclusive Macs and iPods and charge more.

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