Linked by Thom Holwerda on Sun 5th Apr 2009 10:27 UTC
Windows Microsoft's "You find it, you keep it" campaign, which directly attacks Apple, has seen another instalment. The first one, with Lauren criticising Apple for its pricing policy and lack of choice, was met with mixed reviews, and I'm sure the second one will not be received any differently. Giampaolo disses Apple for a lack of power and being all about aesthetics.
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The first rule of advertising
by Governa on Sun 5th Apr 2009 10:34 UTC
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The first rule of advertising: When you are number 1, never mention your closest competitor. All you’re doing is giving them free advertising.

I honestly don't believe Microsoft is winning anything with these commercials. Same goes for the ones with Jerry Seinfeld, but at least those were funny, although pointless.

I also don't think that making people look like George Costanza (in the wise words of Elaine Benes, "you are very 'careful' with money", ie calling someone cheap) is a good move.


Edited 2009-04-05 10:41 UTC

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