Linked by Thom Holwerda on Thu 30th Apr 2009 22:09 UTC
While we generally don't really report on Apple rumours (for obvious reasons) I thought the one currently making its rounds across the countless copying/pasting Apple websites is pretty interesting discussion material. According to the ominpresent and omnipotent "people familiar with the matter", as told by AppleInsider, Apple is preparing to compete on... Price.
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Member since:
2006-01-04
Somehow I think it's more than a bit of a stretch to think that Apple would want to, or even consider trying to, operate at a loss in the attempt to increase market share. That's not just a change of operation ; that is a reversal of their outlook on marketing.
It seems more likely to me that they would try to hit a price sweet spot, probably temporarily, where they might reduce unit margins but increase market share. You know, win-win, not try to buy some of the low end with their cash reserves.