Linked by Thom Holwerda on Fri 12th Jun 2009 13:55 UTC
Internet Explorer Yesterday, Microsoft dropped a bomb by announcing that all versions of Windows 7 released in Europe would ship without Internet Explorer pre-installed. This was in answer to the EU antitrust investigation currently under way regarding possible illegal bundling of Internet Explorer with Windows. The first reactions to this news are coming in, with Opera and the EU both lamenting the move.
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RE[4]: This is almost perfect
by CaptainN- on Fri 12th Jun 2009 16:31 UTC in reply to "RE[3]: This is almost perfect"
CaptainN-
Member since:
2005-07-07

Hmm, it's interesting. I suppose I would separate the IT industry from the consumer market. I think in IT they can and do what they want. Generally, MS has been good at working with higher education to graduate IT personal who know and are trained to deal with the MS stack. That's a whole different problem from the consumer market, one which will take a platform provider must target higher education - Google, Apple, etc. OEMs to address hardware - Palm with Pre targeting IT, Dell offering hardware with the stacks that IT depts. ask for,etc..

On the consumer market - the reason Apple has done so well, despite very expensive entry level products (their higher end stuff tends to bring more value per dollar, but their lower end stuff is expensive), is the way they tailer their software for the needs of their users- making important decisions for them to get them up and running, but not locking them in to those (this is unlike the smart phone, but that is opening up over time). This _is_ the job of the OEM, IMO. They are the point of contact that customers tend to call when they have a problem with their computers, and I think that relationship is appropriate - the lack of an ability to address those calls (Dell) causes problems with reputation.

It's interesting to divide the market that way - IT on one side, and general consumers on another. There are probably more of those kinds of distinctions to draw. The smart phone business has learned some lessons here, and they are most definitely not reproducing the mistakes of the PC era when producing these new phones. The biggest successes have all been custom rolled stacks (partially or entirely based on open source) - RIM's Blackberry, Apple's iPhone, Palm's Pre (if it isn't considered a locked success yet, it will be I think). This could also be due to MS's lack of competitiveness in the arena (Windows Mobile and Zune as two different things - shipping a version of IE6 in the Zune, sheesh!), but I think it's more based on lessons learned.

What I think is interesting about the cell and smart phone providers is they don't advertise what runs on the phone (is it Linux, Windows, Android - atom, ARM - who cares!). The adverts all center around what the phones can do - computers should be using similar strategy - that's how to market a good computer (just check the Apple ads). Dell, you reading? ;-)

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