Linked by Thom Holwerda on Fri 12th Jun 2009 13:55 UTC
Internet Explorer Yesterday, Microsoft dropped a bomb by announcing that all versions of Windows 7 released in Europe would ship without Internet Explorer pre-installed. This was in answer to the EU antitrust investigation currently under way regarding possible illegal bundling of Internet Explorer with Windows. The first reactions to this news are coming in, with Opera and the EU both lamenting the move.
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tisk tisk
by poundsmack on Fri 12th Jun 2009 21:42 UTC
poundsmack
Member since:
2005-07-13

It is pretty well known that I love the Opera web browser. Not because I am a fan boy, but because it does what I want, when i want, and I don't have to use anything else to complete my tasks/goals. That being said Opera's exec's need to stop whining and do some damn marketing work.

Even if your browser was on a list of browsers readily available within Windows the VAST majority of people wouldn't pick it. why? because users don't know you. People flocked to Chrome for a few reason, but primarily it was Google’s brand name recognition and association with making good products. Opera, is not widely known of, and therefore unable to leverage an advantage like that. Fortunately there is a remedy that would double your market share in a week. ADVERTIZE!

If you took all the time and energy you put into crying to mommy into an advertising campaign you would be better poised to have a larger market share. If you really want to hit the masses try this approach.

Take out a 30+ second TV add (yes I know they are very expensive) and pick the regions that are home to the more internet connected customers. Show off the browser a bit, but do it in a form that makes it like a tease. Then do something on the lines of, “go to Opera.com and see what you’ve been missing.”

Here just have someone with those movie announcer type voices read this on the air, while going through a movie trailer style commercial (like LG did for it’s Scarlet line of TV’s).

:Script: “In the beginning the internet was slow, unorganized, and a frustrating (cut to a user in front of his screen being overly upset at his computer’s internet speed, emotionally says “Come on already!” as if his download is to slow. Perhaps have him so frustrated he is shaking his CRT monitor). People longed for something better, a new way to connect, a better way to connect. Something faster, smoother and safer than before. You wanted it, so we made it! Introducing Opera, an internet experience like never before. Seamlessly connect to all aspects of your digital life and say good bye to the past and hello to the future of the web. Opera, an internet experience like no other!”

“Visit Opera.com to download the free Opera web browser. Join the Opera revolution and take back control of the web!”
(then leave a tantalizing high rez circling 3D Opera style O in the center of the screen, with a bit of reflection under it like the OSX dock icons, and under that put the URL displaying as if the computer just typed it in one letter at a time, but not slowly. Then under it, appearing slightly later, put “Opera, it’s what you’ve been waiting for.” Then have the O stop spinning and zoom the through the center, as if you just went into warp speed, leaving people curios and impressed.)

Congratulations Opera, I have just solved your problem. It took me 3 minutes to come up with that, and literally no real creativity on my end. Hell offer me the head marketing position for your company and I will personally do it myself. Look forward to hearing from you.

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