Linked by Thom Holwerda on Wed 17th Jun 2009 22:36 UTC
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Member since:
2006-09-21
Brand names, particularly ones that are meant to imply the target demographic, seem to be one of the more confusing parts of branding. Indeed, Intel's branding based upon demographic seems to parallel Microsoft's branding based upon demographic. Having periodic changes of the branding scheme only makes matters worse since it means that you don't understand the branding scheme as soon as marketers decide to use a different branding scheme. Which, for Intel, seems to be every couple of years.