Linked by Thom Holwerda on Wed 17th Jun 2009 22:36 UTC
Intel Personally, I've always been very confused by Intel's processor branding. Core Duo and Core Solo were pretty straightforward, but not long after we were dealing with Core 2 Duo and Core 2 Quad, which is anything but marketing friendly. Apparently, Intel agrees with us and has announced a fairly massive branding overhaul.
Permalink for comment 369066
To read all comments associated with this story, please click here.
Member since:

Brand names, particularly ones that are meant to imply the target demographic, seem to be one of the more confusing parts of branding. Indeed, Intel's branding based upon demographic seems to parallel Microsoft's branding based upon demographic. Having periodic changes of the branding scheme only makes matters worse since it means that you don't understand the branding scheme as soon as marketers decide to use a different branding scheme. Which, for Intel, seems to be every couple of years.

Reply Score: 2