Linked by Thom Holwerda on Wed 17th Jun 2009 22:36 UTC
Intel Personally, I've always been very confused by Intel's processor branding. Core Duo and Core Solo were pretty straightforward, but not long after we were dealing with Core 2 Duo and Core 2 Quad, which is anything but marketing friendly. Apparently, Intel agrees with us and has announced a fairly massive branding overhaul.
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RE[2]: BMW
by hackenbacker on Thu 18th Jun 2009 05:04 UTC in reply to "RE: BMW"
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If you're going to seperate them into 'good' 'better' 'best', why not bronze/silver/gold?

That's not a bad idea. But you still have the confusing situation that they keep older stock in the distribution channel, and varying clock speeds at the different levels.

So is the gold I'm looking at older than the silver? Is the silver better for me in that instance? Should I buy a faster bronze, or a slower silver? Which has better energy efficiency / lower cooling requirements?

You might as well just have performance ratings for complete PCs, and just use the code names for the part sales - because that's what the respective markets are most likely to understand.

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