Linked by Thom Holwerda on Wed 17th Jun 2009 22:36 UTC
Intel Personally, I've always been very confused by Intel's processor branding. Core Duo and Core Solo were pretty straightforward, but not long after we were dealing with Core 2 Duo and Core 2 Quad, which is anything but marketing friendly. Apparently, Intel agrees with us and has announced a fairly massive branding overhaul.
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The problem with over-differentiation
by phoenix on Thu 18th Jun 2009 17:20 UTC
phoenix
Member since:
2005-07-11

Do they really need 5 separate CPU "families"? Whatever happened to mobile, desktop, and server?

The problem with Intel, is that they've always had solutions in search of problems. Do they really need to have 75-bazillion different CPUs, each with just slightly different feature sets? Do they really need full-blown feature matrix whereby they have a separate CPU for each possible combination of CPU features? I swear they have math geeks for marketing droids, who look at the features list (VMX, VTx, NX, vPro, DDR2, DDR3, dual-channel RAM, triple-channel RAM, Turbo, SSE3, SSE4, yadda yadda, blah blah, etc) and come up with cartesian? joins to come up with the model names.

Whatever happened to KISS?

Atom for palmtops, Centrino for laptops, Pentium for desktops, Xeon for servers. There are your brands.

Then, maybe add a CPU architecture (Core vs i7).

Then, add a model number that accurately describes the CPU and that can be used to easily, quickly, simply show "this CPU is better than that CPU" (ie, bigger numbers means better CPU).

Put that together, and you get nice names like:
Atom 250
Celeron Core 535
Pentium Core 534
Pentium i7 783
Xeon Core 234
Xeon i7 834

Crap, I think I just earned myself a Ph.D in "Marketing".


AMD got this right, at least on the Opteron side of things. Everything is called Opteron.

3-digit model numbers are 1st generation, where the first digit is the number of sockets in the motherboard, and the next two are relative performance.

4-digit model numbers are 3rd generation, where the first digit is the number of sockets in the motherboard, the second digit is the number of cores in the CPU, and the next two are relative performance.

It's very easy to figure out what Opteron 120 means in relation to Opteron 220, or Opteron 2220, or Opteron 8420.

Edited 2009-06-18 17:25 UTC

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