Linked by Thom Holwerda on Sat 4th Jul 2009 00:40 UTC
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Member since:
2005-07-06
Apples name, branding, reputation in the mainstream (not the geek filled forums on the net) - the fact that you have a chip on your shoulder because its the 'cool' thing to hate Apple along with Microsoft doesn't change the fact that in the eyes of the vast majority of users - Apple is a cool, hip, and innovative company. What you or anyone else thinks is meaningless because perception is reality and the reality for the vast majority of people is Apple is a reliable brand that is cool, hip and on the cutting edge. Apple has to maintain that image to retain the market they have fought hard to create.
Edited 2009-07-05 12:49 UTC