Linked by Jordan Spencer Cunningham on Fri 3rd Jul 2009 20:24 UTC
Chances are that you've already heard of and even visited Bing, Microsoft's new search offering
launched earlier in June, replacing the Live search of yesterday. It's
new, shiny, and has pretty pictures, but does it really have much
effect on the market? There have been those headlines claiming it's
"taken a bite out of Google," but, looking
at the statistics, it hasn't really affected the search industry
at all.
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Member since:
2006-01-04
B.I.N.G. doesn't pay me for using it!
Not that I ever used Live Search either, even when they were paying. (o:
Certainly there are aspects on both sides of the "more results" v. "less garbage" debate that will appeal to each user based on what results they want to have their search engine of choice produce for them.
It may also be argued that MS will adapt their product with the goal of being more competitive. The counter argument is that their new product *is* an adaptation derived from their previous products and that even though the name is new and the marketing now calls it a decision engine they haven't actually produced a better mousetrap yet.
There are a lot of factors that bear on a product's ability to capture market share. Functionality, ease of use, presentation aspects of the user interface, name awareness, reputation, etc.
My avoidance of the MS product is based on my perception of their reputation. If I actually start to use the product and find it suits my needs I won't hesitate to recommend it. Before that can happen they have a certain barrier to overcome in order to get me to use it. The validity of that barrier is extremely subjective since it is a function of my decision to avoid using their decision engine based on my opinion of the facts of their existence as a company. The functionality of that barrier is what they will have to undermine in order to add me to their user base.
So far their marketing isn't penetrating that barrier. So, I am admittedly prejudiced,YMMV.