Linked by Thom Holwerda on Tue 21st Jul 2009 20:10 UTC, submitted by kaiwai
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Member since:
2005-07-06
(I'm not trying to dis Apple necessarily, really I'm just pointing out that, in general, large companies don't really do much in the way of ethical practices--you just can't maintain today's low price points without such behavior.)
Perception is reality, perception is a marketing edge - even if it is only the perception by the public the public believe that Apple aren't like 'those other businesses'. Apple has to maintain it - even if it involves a token gesture like offering compensation to the victims family for the pain of what has happened. Yes it is cynical, but maintaining a good image is part of marketing a brand.