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Tell that to Microsoft who had to ENDURE all these years of court-dragging about IE! If Apple (which already has a monopoly with iPods/iTunes in the US btw) is to be allowed to do "whatever they please" with their products, then Microsoft should have NEVER be tried about IE neither in the US or in Europe.
But as you can see, people wouldn't let MS to do whatever it pleased. Why should we let Apple?